1. ARTIST:
KAYE
KAYE IS A YOUNG ARTIST THAT LIVES IN
THE HEART OF LONDON. HER MUSIC IS
USUALLY CENTERED AROUND THE POP GENRE

2. BRAND IMAGE
The brand image of our artists is very pop orientated. This is
because the song includes beats and bass which shows that
is it dance orientated relating it back to the pop genre. In the
pop genre the conventions are that the artist should be
having as much fun as possible and dance routines are
commonly found in the pop genre.
Furthermore, the artists brand image will be very relatable to
the main target audience which is teens as the most common
stereotype associated with teens is that they enjoy partying,
clubbing and dancing which is one of the purposes for pop
music.

3. WHICH ARTISTS ARE
THEY SIMILAR TO?
 Eliza Doolittle
 Katy B
 Ellie Goulding
 Lily Allen
 Pixie Lott

4. WHAT WILL YOUR
ARTISTS WEAR AND WHY?
Our artist is wearing the clothes that has been listed
because represents youth and life. Also it represents
the pop genre and the outfit that are going to be worn
are a popular trend.
These clothes have been selected because in the pop
convention artists clothing should be fashionable,
stylish and have to be wearing mainstream outfits. In
addition, artists have to be portrayed as happy,
enjoying and content with life.
Costume change 3
• Dress
• Flat shoes
• Cardigan
Costume change 2
• Blue jeans
• Black jacket
• Hoop earrings
• Chelsea boots
Costume change 1
• Hats
• Denim jacket
• Bright top
• Hoop earrings
• Jeans
• Trainers

5. HOW MIGHT THEIR IMAGE
HELP TO CONNECT TO A
WIDER?
The artists image can help to connect to the wider audience
by as young teens might find the artists clothing very
attractive and may share similar fashion tastes which will
draw a connection between artists and audience.
Furthermore, the imagery is created around the pop genre
subsequently, partying and stereotypically what teens enjoy
the most is having fun. This will help the image help to
connect to a wider image as the party image will make young
teen relate to the artists and make the audience feel some
sense of connection like mentioned before. In addition, the
brand image helps it connect to the wider audience as a
majority of these kind of videos have loads of thing that
happen throughout the video therefore different thing will be
appealing to different types of viewers.