The document discusses the target audience for a proposed jazz magazine. The magazine will target both men and women aged 40-55 primarily, as well as passionate young adults. It will interest those who enjoy playing jazz music themselves, as jazz incorporates many different instruments and sounds. The target audience will be "radicals" and "individualists" who refuse mainstream popularity and prefer to follow their own musical tastes, as jazz is not generally a mainstream genre.

1. Audience
research

2. Where might they
shop?

3. What are their
hobbies?
Malvern Theatre

4. Who do they listen
to?

5. What type of image
may they have?

6. As shown my the mood board , I have chosen to produce a Jazz magazine to be aimed at
both genders aged between 40-55 as an initial audience, with a secondary audience
of young adults who may be really passionate about the genre of music. The reason
why my magazine will be aimed at both genders because even though the majority of
Jazz artists I researched are male, the genre itself is not gender specific and the
magazine should interest both genders. Furthermore through my research of other
magazines, the ones I studied seemed to appeal to both genders as they were not
gender specific and contained information and articles to satisfy both men and
women.
It should interest those who enjoy playing musical instruments and Jazz is full of different
sounds which people might play. The genre is not a mainstream music genre as
therefore it only attracts the passionate people who are interested in the artists
which come from it.
The people I will be aiming at are Radicals who refuse to accept what people want them
to do, such as following the crowd and being mainstreamers as Jazz is not a
mainstream genre. Also I aim to target individualists who aim to break the mould
, which would be a part of radicals as that they do not want to follow the crowd but
to have their own style and listen to their own music which they enjoy even if it
might not be to everyone else’s taste.