The magazine represents several social groups including rockers, emos, chavs, hipsters, skaters, and indie music fans. It targets people interested in indie and rock music, who attend concerts and festivals, enjoy listening to music frequently, and want exclusive information about bands. While the people featured are mainly white, the target audience is not limited by race. Both males and females are represented. The magazine mainly targets middle class audiences who can afford it, but not exclusively, as rock and indie appeal to a wide range of social classes. The target age is teens and young adults aged 14-25, but other ages are not excluded. The magazine does not specify whether people with disabilities are represented or not.

1. Question 2
Eleanor Carter

2. How does your media product represent particular
social groups?

3. How does your media product represent particular
social groups?
Types of subculture
ROCKERS
EMOS
CHAVS
HIPSTERS
SKATERS
INDIE
METAL
HEADS
Those highlighted in
yellow are the main
target audience for my
magazine.

4. How does your media product represent particular
social groups?
R
The most famous rock bands/ artists
include:
•
•
•
•
•
•
•
•
The Beatles.
The Rolling Stones.
The Doors.
Bob Dylan.
Elvis Presley.
Jimi Hendrix.
Led Zeppelin.
David Bowie.
There are different types of rock
music such as: rock &
roll, metal, heavy metal, hard
rock, industrial rock, rap rock, indie
rock etc.
‘Rockers’ are an appropriate
audience for my magazine as
they listen to the type of music
which my magazine focuses on.
Anybody who listens to
rock music frequently
(usually heavy rock music)
is referred to as a ‘rocker’.

5. How does your media product represent particular
social groups?
R
Types of Indie music:
• Indie Pop.
• Indie Rock.
• Indie Hip-Hop.
• Indie Dance.
• Indie Electronic.
• Indie Folk.
‘Independent
Music’, known as ‘Indie’
Music is music produced
independently from major
commercial record labels.
Indie bands include: Awolnation,
Bastille, The Cardigans, Foster The
People, Fountains of Wayne, Arctic
Monkeys etc.

6. How does your media product represent particular
social groups?
Types of Audience
I have included a cover line
The type of audience which my
which attracts people interested
in rock.
magazine aims to attract is:
• People who are interested in
Indie/ Rock music.
• People who go to concerts/
festivals.
• People who enjoy listening to
I have used some of the top
music frequently.
rock/ indie artists on the front
cover.
• People who want to know
exclusive information about their
favourite bands/ upcoming
artists.
I have included an upcoming
artist ‘VEX’ who the audience
will be interested in as they
want to know exclusive details.

7. How does your media product represent particular
social groups?
Race, Ethnicity, Gender, Social Class, Age, Disability
In my magazine, all of the people featured are white meaning
that my target audience will most likely be targeting white
people. This is because rock/ indie fans are usually whitehowever it does not exclude other races/ ethnicities from my
target audience as non-white/ non- British people exist in the
subcultures of rockers/indie.

8. How does your media product represent particular
social groups?
Race, Ethnicity, Gender, Social Class, Age, Disability
There will be no dominant gender of the audience of my
magazine. Most of the artists featured in my magazine are
male- this could attract both genders as other males will aspire
to be like the artists and females could be attracted to the
people featured- therefore they would pick up the magazine.

9. How does your media product represent particular
social groups?
Race, Ethnicity, Gender, Social Class, Age, Disability
My magazine mainly targets the middle class people as they
are more likely to be able to afford a weekly magazine.
Also, the rock/ indie cultures mainly consist of middle class
people who purchase albums/ download music. This does not
rule out the working class/ other social classes, however as
rock/ indie cultures also contain many other social classes who
would be interested in purchasing this magazine.

10. How does your media product represent particular
social groups?
Race, Ethnicity, Gender, Social Class, Age, Disability
My magazine represents teens and young adults of both
genders- this is because the artists used in my magazine are
young- therefore my particular magazine would most likely
attract young people- from the ages of about 14-25 years old.
This does not exclude people under or over this age- as a wide
range of ages enjoy listening to rock or indie music.

11. How does your media product represent particular
social groups?
Race, Ethnicity, Gender, Social Class, Age, Disability
My magazine does not address whether or not it is aimed at
people with disabilities/ without disabilities. People either
with or without disabilities listen to rock music and indie
music- therefore it is aimed at both. People with disabilities
could have an issue with going to concerts/ festivals if they are
in a wheelchair but usually these big events provide facilities
for people who need them.