The target audience for a rock music magazine includes both males and females of various ages who are interested in the genre of rock music. Younger audiences especially teenagers may be drawn to the fast tempo of rock music while older audiences may enjoy rock music that recalls their childhood. The target audience also includes those experiencing economic problems who would appreciate cheaper prices. However, the magazine could also fulfill social and personal needs by providing a sense of community for readers and new information to promote personal growth. Stereotypical readers include middle aged men with disposable income and interest in traditional rock music, as well as non-traditional women seeking individuality and identity.

1. Audience Profile –
Genre: Rock Music Target Audience:
Gender and Age (Hartley’s 7 Subjectivities) and
why
The gender of my target audience is both males and
females, In terms of Hartley, men have motives for
action and movements- so rock music has
performances related to lots of actions. But I can also
say that females would be appealed too, because the
genre of the music is open and varied compared to
others. Age-wise, stereotypically teenagers (17/18)
likes fast, high tempo’d music but also those aged
40 plus for example, would like the old Rock music
associated with their childhood, and sense
worthiness of themselves too.
Socio-Economic Needs and why:
Socio-Economic needs that my target audiences
would go through may include economic problems,
such as debts and lack of savings. This will affect my
magazine, as it reduces the chances of them buying
it. Therefore the audiences (especially those who are
in their teens) would appreciate cheap prices.
However, the magazine can cover some other social
needs, as people can interact and relate (Katz) with
the magazine, as it creates an atmosphere that lifts
people’s spirits up, or that they can talk about with
other people.
Wednesday, 15 October 14

2. 2
Audience Profile – Genre: Rock Music
Target Audience:
Katz’ Uses & Gratifications Theory and Maslow’s Hierarchy of needs
In terms of Katz- uses and Gratifications, Rock music magazine are able to entertain the audiences by
including information that they would be pleased to know, such as something that they never knew
before (thus news). Rock genre magazines can educate the readers about what the world of Rock music
profession is like, giving them insight to finding it out themselves. Social interaction can be triggered as
well, because if there are people who can relate with each other on the topic of Rock music, they can have
a connection and have a sense of belong to something. In terms of Maslow’s hierarchy of needs, I think
Survivors will like this genre, as it consists of a regular issue release, with almost the same or similar
bands being presented for a particular publication. As each publication mentions different bands
(although some are similar), with audience preference, they are most likely to pick one publication and
stick to it (wanting routine: Maslow). Furthermore, Explorers (Maslow) may be fulfilled because they seek
for personal growth and social change. Personal growth can be achieved through reading information that
they didn’t know before, and perhaps the feeling of influencing social change can be achieved through,
reading a rock music genre magazine in the society where Pop and electronic music is rising in
popularity.
Stereotype(s):
A Stereotypical target audience for my magazine would be someone who is a traditional and new man, as
in contemporary society they will have the money and time to buy and read a magazine. Stereotypically,
middle aged people are unaware of popular culture, therefore they are able to read something that they
personally like. For women, someone who are traditional would most likely not read this genre of
magazine, because it may be too active, not feminine and perhaps impolite. However, women who likes
Rock genre is perhaps stereotypically less dominant than the women who will like Pop genre magazines,
for example. This is because they don’t go with the top music in the society nowadays, but have
individuality and can find their identity through the magazine because it is unique (Katz). However, these
are just assumptions and because of this, my target audiences are a range, to fit as many individual as
possible.
Wednesday, 15 October 14