Jamie-ash Townsend proposes creating an alternative rock music magazine focusing on obscure and unknown artists. The magazine would target music students, artists, and "art house people." It would have a dull, dishevelled design with muted colors to match the genre. While most of the magazine would profile unknown acts, 20% would feature slightly more mainstream bands to attract readers. Potential publishers include smaller companies like IPC Media. The double-page spread would feature a solo artist known but not widely recognized by teenagers, with a 60:40 text-to-image ratio and a bleed image spanning the pages.