The document discusses the results of a survey conducted to determine preferences of a target audience for an indie music magazine. Key results were that the audience preferred: exclusive behind-the-scenes interviews and photos; British artists over American by 60%; male artists by 60% though 40% didn't mind; bands over solo artists by 60% with 40% not minding; and that the target age range was 16-25. These results will inform the types of articles, artists featured, and design colors used for the magazine.