The document discusses targeting younger teenage audiences ages 13-18 for a store selling alternative music. It aims to attract radicals who want to be individuals and experience life differently by not following mainstream trends. The store will mainly focus on alternative music collectors looking for hard to find items and discoveries of new music.

1. Late Nite Reading..

2. Mainstream shop for
alternative music.

3. Creating or playing
in a band
Playing instruments
Brandon Dowell, band
member 2
Chasing bands

4. Never shout
never!
30 seconds to Eleventy
mars seven

5. What
Image
May
They
wear?
scene

6. As the mood boards show, we have chosen
to target younger teenage girls and boys
ages
13-18

7. Although it will be mainly teenagers we target, who will more than likely still be
living at home, we have put them as B/C1 on the jignars scare. This is
representative of their parents and their life style, which may brush onto their
children.
It will be aimed at radicals who do not like to follow the mainstream trend. They
like to be individual and experience life in a different way.
“Alternative music collectors who are looking for
those hard to find items and who are interested in
being turned on to new discoveries. ”
(alternatemusic.com)