The document describes a new music magazine called "Live and Loud" that aims to promote indie rock music. It will inform readers about upcoming concerts, new music releases from popular artists, and interviews. It also aims to help smaller indie bands gain exposure. The target reader is described as a young person aged 15-23 who enjoys attending parties, drinking, socializing, and going to concerts frequently. They are passionate about indie rock music and may play in a local band themselves.

1. A new music magazine that aims to be different from anything else out there on the
market, written to entertain and inform youngsteres with a passion for indie rock
music. The name ‘live and loud’ encapsulates the fact that the magazine will be focused
on promoting love music. However at the same time it will inform fans about news on
their currents favourite artists and will also aim to promote smaller up and coming
indie rock artists/ bands and be a platform to expose them to a hard core indie rock fan
base to give them a chance to take off and promote their music.
Over the recent years indie rock has taken off and the fan base has expanding
dramatically with bands such as The 1975, Catfish and the Bottlemen and The Wombats
appealing to people that previously wouldn’t associate themselves as indie rock fans.
Indie band like this were lucky that they had a big break through on the indie rock scene
a few years ago, Live and Loud will offer smaller bands the chance to have their break
through via reminding them to their readers.
Not only is the magazine a platform for small bands to showcase thire music, it will also
give readers insight information into buying gig tickets, tickets release dates and a gig
guide, showing when gigs for indie rock bands are coming up in the near future. It will
also give readers news about their favourite bands/artists such as single/album release
dates, gossip and interviews with the artists themselves!
Live and Loud will be the only magazine of its kind to incorporate all these feature
regarding indie rock in one place! Readers will find the style of the magazine casual,
informative and entertaining. It will appeal to both genders of fans of indie rock as the
magazine will not intentionally affiliate itself with one gender.
Target Audience Profile
The reader of Live and Loud is a young person aged between 15-23 with a range of
interests including a passion for indie rock and live music. They are creative and
socialable enjoying a great social life including spending a lot of time chilling with mates
and attending partys.
The reader enjoys meeting new people which I suppose goes hand in hand with the fact
they are sociable, they don’t shy away from enjoying/ indulging themselves at party’s –
meaning they like and drink and often wont shy away from getting very drunk! They are
very friendly and make a lot of noise in social situations, being the centre of attention
isn’t an issue for them and could occasionally be something they desire.
They wouldn’t class themselves as particularly academic however they’re sophisticated
and attend university studying a course they are passionate about and enjoy. They
wouldn’t study something they don’t enjoy as they feel that life is about enjoying
yourself and doing what makes your happy.

2. The reader of Live and Loud will aim to go to a gig as often as often sometimes even
going once a week. When they’re not studying at university they sing in their band
playing in local pubs. They band produce Indie Rock music hence the reader’s interest
and passion for the genre. They not only read the magazine to fir entertainment and for
information about live music, they also use it as inspiration fir their own band. Looking
at song lyric and pictures of artists replicating and reflecting the fashion of artists and
bands in the magazine in the way their own band looks aesthetically.
As I previously touched upon n the reader looks for fashion ideas from they’re favourite
bands and artists in the magazine, well the reader has a huge interest in fashion and is
always looking to keep up to date with the latest indie rock styles, the magazine
provided the content they need for this.