The document describes revisions made to a poster advertising a Beyoncé album based on feedback. The initial poster did not clearly indicate it was for Beyoncé, with her name in small text at the bottom. Feedback said the new design looked professional but didn't identify the artist. The poster was updated with Beyoncé's name in large white text down the side so viewers instantly knew the album. Further feedback confirmed the revised poster clearly showed it was for Beyoncé and would make people want to buy the album.