The advert does not feature the artist in order to promote the CD itself and because the artist is already well-known. It uses the same image as the CD cover to familiarize customers with it. The key features are the artist's name in bold text, the album release date, and album name to provide important details to customers. The image satisfies customers by giving them a preview of the CD cover and showing the artist is popular, targeting existing fans. It has some connection to the artist's music by depicting instruments but does not rely on typical conventions perhaps because the artist is established.

1. Magazine advert research

2. Questions
1) Does the artist feature in the advert? Why or
why not?
2) How does the mise en scene (image) meet
the needs/expectations of the target audience?
3) What key features are used within the
advert?
4) How is the artists identity established
through the type of angle used?
5) Is there any connection between the artists
music and the advert?

3. Does not feature artist, this The Bold black text used for the artists name and the date of
may be done to advertise album release shows the importance within the text. The colour
the CD more and so the allows the information to stand out amongst what else is going
CD cover will stand out to on in the advert.
customers as they will The adverts image satisfies the
have seen it before. The needs of the customer by giving
fact that the artist isn't them an insight into what the CD
featured on the album and will look like. Which also means
just the name implies that customers will know exactly
the artist is well known and what to look for when they walk
therefore no longer has to into the shop to buy the album. It
have his face on the also shows that the artist is
product in order to market popular and are purely
it. advertising to existing fans
The key features used to which satisfies customers needs
advertise within the advert are because its as if the artist is
a picture, the artists name, the reaching out to them.
album release date, album
name, record label and The advert has no connection with
website of the artist. These the artists music except for the fact
are vital because it lets that it features lots of music
customers know the important instruments in a ball typed shape
details about the advert. which has a connection to music.
The fact the advert is The fact the image is all in white
the exact image of what implies a sort of 'blank slate' for the
is shown on the CD artist to create a master piece.
shows his consistency
throughout his products

4. Using the the same The fact the artist features in the White text allows the import
image on the advert shows that he is not only info to stand out straight away
advert as used on advertising his album, but his self also. amongst the dark colours
the album cover This satisfies the audience needs ass within the advert. The colour
again allows they get to see the artist. white is 'pure' and eye catching
customers to and lets us know straight away
become familiar what is being marketed, who
with what the album the adverts for.
looks like. It
satisfies the needs The size of the artists name is
if the audience put there to stand out and
because they get a shows that the artist is well
sneak preview of known.
the album cover to
entice them into The advert does have a
buying the album. connection with the artists
The key features music as the picture shows
used to advertise the artist is quite relaxed and
within the advert are laid back which reflects his
a picture of the artist, music because that’s the type
the artists name, the of music this artist makes.
album release date,
album name and who
The type of image used does not feature the convention
features on the
of 'male dominance' which is normally typical of the hip
album. These are
hop genre. The artist may have gone against the
vital because it lets
convention because he is well-established as a brand
customers know the
name and does not need to use all conventions to
important details
attract customers as he already has a large fan base.
about the advert.