The document discusses the importance of ancillary materials like album covers and magazine advertisements in promoting a music video project. It describes how researching real album covers helped the author understand design elements like image placement, fonts, and color schemes. Analyzing covers from Jessie J and Rihanna provided insights into using body language and fashion to represent the artist. Magazine ads were also studied to see how artists portray themselves through lighting, camera work, and title fonts matching the song genre. The conclusion states that creating these ancillary materials helped promote the music video by featuring the artist and requiring additional work to sell their image.