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More Related Content
Startup marketing 101
- 1. Growth (Hacking) H5 -HETIC 2016
- 3. Sommaire 15/02: GH 101 16/02:Growth for startups
- 4. « A growthhacker is a person whose true north is growth. »
- 5.
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- 7. Scalable and repeatable tacticsfor exponential growth.
- 8.
- 9.
- 10. Is ____ GrowthHacking?
- 11.
- 12.
- 13.
- 14.
- 15. Data + Product + Marketing= Growth Hacking
- 16. You don’t needa growth team.
- 17.
- 18. Save time? + Betterresults? + More revenue? How do I automate this?
- 19.
- 20. Marketing vs. Growth Customers/ Channels
- 21. Marketing vs. Growth MoMGrowth %
- 22.
- 23.
- 24. Payload + Frequency + CR% =Virality
- 25.
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- 39. Email sent toall users 1 day after free trial ended
- 40. Sends visitor tomention.net, records the « Answered NPS Survey » event with score value and free/paid segmentation, then redirects to a google form https://web.mention.net/nps?kmi={{email}}&kme=Answered NPS Survey&km_NPS Score=10&km_NPS type=free&next=free&form_entry. 729634105={{email}}&form_entry.540215436=10 (Great)
- 41. User ID Event name Scorevalue User segmentation kmi={{email}} kme=Answered NPS Survey km_NPS Score=10 km_NPS type=free next=free form_entry.729634105={{email}} form_entry.540215436=10 (Great) User segmentation User ID Score value
- 42.
- 43.
- 44.
- 45.
- 46. II. Growth asa startup
- 47. What matters most forGrowth?
- 48.
- 49.
- 50. How many active usersare still using your product?
- 52. If (%aU atx+1 < %aU at x) { Focus on product } else { Growth }
- 53. 10% net churn= no customers in 10 months
- 54.
- 55. Cohort People with thesame characteristics over a period of time.
- 57. Month 1 Month2 Month 3 Jan 100 % 97 % 92 % Feb 100 % 95 % Apr 100 %
- 58. You don’t needa growth team.
- 59.
- 60. What is yourNorth Star?
- 61.
- 62. « When areyour users getting the most value out of your product? »
- 63.
- 64.
- 65.
- 66. Acquisition How dothey find you? Activation Do they have a great first experience? Retention Do they come back? Revenue How do you make money? Referal Do users tell others?
- 67.
- 68.
- 69.
- 70. ARPU MRR / Nbusers
- 71.
- 72.
- 73.
- 74. 1. Get yourdata right
- 75.
- 76.
- 77. What do youwant to learn? What’s most important NOW?
- 78.
- 79. ≠ Totals Total users,signups…
- 80. Choose a timewindow Daily, Weekly, Monthly…
- 81. Go for weekly/monthly Weeklysignups, weekly signup rate…
- 82.
- 83.
- 84. Design, optimize CR, bettercampaigns, user feedback, support.
- 85.
- 86. Figure out whatyou need to track.
- 87.
- 88. Be a fuckingsquirrel. Store it for later.
- 89. 1.3 Choosing theright tools
- 90.
- 91.
- 92.
- 93. 2. Build asales model
- 94. Step #1: Createa Customer Profile
- 95. Step #2: Discover ScalableLead Sources
- 96. Step #3: Developa Successful Sales Process
- 97. Key metrics New leads,leads that qualify / close, avg. time to close…
- 98.
- 99.
- 100. 1. ≠ Counterintuitive Startupis like skiing
- 101.
- 102. Do. not. follow.your instincts.
- 103.
- 104. 2. ≠ Expertisein startups Zuckerberg was not an expert in Facebook
- 105. Be an expertof your market & users.
- 106. How to getstartup ideas?
- 107. Conscious ideas arebad and plausible.
- 108. Good ideas arenot designed to be companies. At first.
- 109. It usually startsas a side project.
- 110. It usually startsas a side project.
- 111. How to get unconsciousideas?
- 112.
- 113. Work on problems thatinterest you
- 114. Work on problems thatinterest you.
- 115. With people that youlike and respect.
- 116. College is notfor startups. Learn powerful things.
- 117. How to start buildinga startup?
- 118.
- 119.
- 120.
- 121.
- 122.
- 123. Get to knowyour industry. Become an expert.
- 124.
- 125.
- 126. Prototype, fake it untilyou make it.
- 127. Go for MVPETP
- 128. The smallest feature setto solve your problem
- 129.
- 130. You Mom Your co-founders +friends Communities Niche influencers Cold emails
- 131.
- 133. Build fast, optimize foryour stage, manual before automation.
- 134.
- 135. PH Algorithm •Sum ofupvotes •Veterans > newbies •Direct link > Home •Time elapsed •Nb of comments?
- 136.
- 137. PH day cycle Midnightto midnight PST
- 139. For every hourearlier { +8.7% total upvotes. }
- 140.
- 141.
- 142. [x] Fill allthe information
- 143. [x] Master the30 first votes
- 144. [x] But don’task for upvotes
- 145. [x] Add areferral message
- 146.
- 147. [x] Share yourmetrics
- 148.
- 149.
- 150.
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- 154.
- 155. US Marketers + fromstartups + who do webinars + disappointed
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