The document discusses the creative choices made in designing print products to promote an artist and music video. It describes taking inspiration from a Lana Del Rey magazine advert for the direct eye contact. It also details using a black heart motif on the digipak to convey the artist's pain before listening to the songs. Semiotic theory is discussed in relation to maintaining consistent iconography, genre cues, and fonts to clearly link all products. Camera angles, clothing, mise-en-scene, and font were also considered to best represent and promote the artist across different mediums.