2. Synopsis
Our teaser trailer is of a male protagonist who is
perceived to be a bully
He struggles with problems at home and his dad soon
dies
To his surprise he finds out that one of his victims also
has lost his father due to illness
They then become best friends
3. Target audience
We have aimed this film at teenagers aged 15 and above.
This is because the film is relatable to people of a similar age of
the characters and we knew we would best be able to create a film
which we ourselves could relate to.
Audience Profile
This is Stan, He is a typical teenager who likes to go out with his
friends, play video games and plays football and goes to college. He
is interested in our movie because he can easily relate to the movie
as he has experienced these situations before.
4. USP
It’s a heart- strung drama featuring Henry Thomas.
It’s relatable to the age of the target audience and
deals with everyday problems that teenagers face.
It’s different from other films as they usually
concentrate of violence, where as, we concentrate on
realistic situations.
5. Marketing campaign ideas
Posters in magazine
Youtube Ads
Our teaser trailer will have aspects to the film
“cyberbully”, this is because both have a similar
storyline to each other and both share similar target
audience. Also they are both dramas.
http://www.youtube.com/watch?v=fk_YSO0py7s
6. Questions
1. Would you watch ’Bully’?
2. If Yes, what attracted you to our movie?
3. What would you like to see changed about our movie?
4. Do you believe we have marketed the film correctly in terms of our target
audience?
