The document summarizes a film called "Bully" that tells the story of a male protagonist perceived as a bully who struggles with problems at home and forms an unexpected friendship with one of his victims after they both lose their fathers. The film targets teenagers aged 15 and older as the target audience because the characters and situations would be most relatable to that age group. Some marketing campaign ideas mentioned include posters in magazines, YouTube ads, and modeling the teaser trailer after the similar film "Cyberbully" to appeal to the shared target demographic and drama genre.

1. Bully
Genre
Drama
Felix Chapple Beau Buckland
Harry Thomas Becky Harlow

2. Synopsis
 Our teaser trailer is of a male protagonist who is
perceived to be a bully
 He struggles with problems at home and his dad soon
dies
 To his surprise he finds out that one of his victims also
has lost his father due to illness
 They then become best friends

3. Target audience
 We have aimed this film at teenagers aged 15 and above.
 This is because the film is relatable to people of a similar age of
the characters and we knew we would best be able to create a film
which we ourselves could relate to.
 Audience Profile
This is Stan, He is a typical teenager who likes to go out with his
friends, play video games and plays football and goes to college. He
is interested in our movie because he can easily relate to the movie
as he has experienced these situations before.

4. USP
 It’s a heart- strung drama featuring Henry Thomas.
 It’s relatable to the age of the target audience and
deals with everyday problems that teenagers face.
 It’s different from other films as they usually
concentrate of violence, where as, we concentrate on
realistic situations.

5. Marketing campaign ideas
 Posters in magazine
 Youtube Ads

 Our teaser trailer will have aspects to the film
“cyberbully”, this is because both have a similar
storyline to each other and both share similar target
audience. Also they are both dramas.
 http://www.youtube.com/watch?v=fk_YSO0py7s

6. Questions
1. Would you watch ’Bully’?
2. If Yes, what attracted you to our movie?
3. What would you like to see changed about our movie?
4. Do you believe we have marketed the film correctly in terms of our target
audience?