SlideShare a Scribd company logo
Promotional Campaign for
Warm Bodies
Poster #1
• The first poster released for Warm Bodies
introduces us to the main characters in the
film, although we aren't told anything about the
plot we get the idea that there is a relationship
between the characters due to the way that
she is holding him. This draws in the audience
as they want to know more about the
relationship between the girl and boy shown
on the poster.
• From this poster we can also learn that the
male character due to his dark eyes and pale
complexion, compared to the healthier girl
behind him, this also attracts an audience as
they want to know how these two characters
have become in this unusual circumstance
Poster #2
• After a few months a second poster was
released containing only the male
character, this poster gives us more of an
insight to his character as 'cold body, warm
heart' is written on it. This again gives the
audience more of an idea of who this
character is and how he is different to
everyone else. This poster also gives us a
better idea of what the storyline is about.
First Trailer Released
• The first trailer gives a lot away regarding what
happens in the film. for example he viewer learns
that:
- The main male character is dead
-humans are trying to attack them
- he falls in love with the other main character
-he begins to turn human again and so do the other
zombies.
• The trailer is very fast paced so it makes the
audience more interested and want to know more
about what happens. The large amount of action
suggests that it is an action film as well as a
romance.
Second Trailer Released
• The second trailer is much more 'us
VS them' as it focus' more on the
fight between the humans and
zombies rather than the relationship
between the two characters . We are
again told about how the zombie is
turning human again and the human
girl is gaining her trust in him. Slowly
releasing more information about the
film as the premier date is just
around the corner.
Final Posters
• The other posters created after
the trailers. Each of the posters
contain images of the key
characters in the film and highlight
what their role is and give us an
insight into their personalities
• These posters are much more
humorous to attract more
potential audience attention.

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Promotional campaign for warm bodies

  • 2. Poster #1 • The first poster released for Warm Bodies introduces us to the main characters in the film, although we aren't told anything about the plot we get the idea that there is a relationship between the characters due to the way that she is holding him. This draws in the audience as they want to know more about the relationship between the girl and boy shown on the poster. • From this poster we can also learn that the male character due to his dark eyes and pale complexion, compared to the healthier girl behind him, this also attracts an audience as they want to know how these two characters have become in this unusual circumstance
  • 3. Poster #2 • After a few months a second poster was released containing only the male character, this poster gives us more of an insight to his character as 'cold body, warm heart' is written on it. This again gives the audience more of an idea of who this character is and how he is different to everyone else. This poster also gives us a better idea of what the storyline is about.
  • 4. First Trailer Released • The first trailer gives a lot away regarding what happens in the film. for example he viewer learns that: - The main male character is dead -humans are trying to attack them - he falls in love with the other main character -he begins to turn human again and so do the other zombies. • The trailer is very fast paced so it makes the audience more interested and want to know more about what happens. The large amount of action suggests that it is an action film as well as a romance.
  • 5. Second Trailer Released • The second trailer is much more 'us VS them' as it focus' more on the fight between the humans and zombies rather than the relationship between the two characters . We are again told about how the zombie is turning human again and the human girl is gaining her trust in him. Slowly releasing more information about the film as the premier date is just around the corner.
  • 6. Final Posters • The other posters created after the trailers. Each of the posters contain images of the key characters in the film and highlight what their role is and give us an insight into their personalities • These posters are much more humorous to attract more potential audience attention.