The proposal is for a short film called "Belonging" that aims to educate viewers on how social media affects mental health. It will show how social media can negatively impact people's moods and lives through cyberbullying and unrealistic comparisons on platforms. The film will feature multiple characters of different genders dealing with social media situations. Scenes will include shots of phones and people with burdens on their shoulders. The target audience is teenagers and young adults aged 16-22 who will likely relate to the topic, as half of teens have experienced cyberbullying. The film will be made sensitively without offensive, racist, or religiously insensitive material. Inspiration will be drawn from similar films on YouTube but presented uniquely without copyright

1. Proposal
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Working Title:
What is it called? This can change if you think of something better later.
Belonging- A short film about how social media effects mental health.
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
My products purpose is to educate watchers on the consequences social media can have on
mental health. I want to make people realise there’s more to life than what’s on your phone. Its
toxic and around half of teens have been victims of cyber bullying this has lead to people feeling
alone and even taking over people in a different way. I will achieve this by making my short film
relatable to some people. I will use emotion and different shots and angles to create the dramatic
effect on the watcher.
Genre:
What sort of product is it
It’s a short film.
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
My product is about how social media effects mental health and just a film of how people’s
mood can change and take a dramatic affect. I would put different genders in my film to
show it effects all kinds of people. I would put shots of phones for example or people just
going ahead there life with something heavy on there shoulders. My story is going to show
different teenagers dealing with situations on social media for example how social media
can effect the way you look at yourself but also I'm going to be including cyberbullying. Its
going to social media on the outside too.
Ill be using short snappy clips to grab the audience and create emotion. For example lots of
large words witch create emotion.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc.
Why would your project appeal to this person?
My audience is teenagersand young adults aged 16-22. I am appealing to a large audience
therefore I’m using all genders. This would appeal to teenagers as statistics show around
half of teens have been the victims of cyber bullying. Therefor I feel people of this age will
be able to relate. My audience is possibly less out there people maybe more shy audience.
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
I wont use any offensive material and I will be carful about portraying things in a sensitive way. I
don’t want to offend anyone or any races/ cultures.
I wont restrict younger people watching it as I feel it’s a topic people at all ages should be
educated about. I wont offend any religions in the making, I will ensure this as I will make it open to
all ethnicity races and gender. I'm not using and other existing products however I am taking
inspiration from short films on YouTube. My product will be sufficiently different to there's as I don’t
wish to be copywrite and I also will be keeping my work original and uniquely mine.

2. Proposal
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