This proposal outlines a weekly podcast called "The Weekly Rouse Podcast" that will discuss the TV show "Pretty Little Liars" in order to entertain 12-25 year old female fans of the show. Each episode will review a season of the show and predict what might happen next. The content will focus only on discussing the TV show and will avoid potentially offensive topics. Legal considerations were addressed to avoid copyright infringement or offending any social groups since the target audience includes teenagers.

1. Proposal
1
Working Title: the weekly rouse podcast
What is it called? This can change if you think of something better later
Product’s Purpose: to entertain viewersby telling them about their favourite tv show.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: podcast.
What sort of product is it
Content: my fan based podcast will be about a tv show, called ‘pretty little lairs’. I shall be
talking about what I think is good about every season I have seen upto now and what I think
is going to happen next.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience: 12-25 year olds, young girls/young women will be most of my audience. The
social status is ‘rank or position’ as it’s a high status audience. The psychographic is
balanced.
My project will appeal to this audience as they all fit in to my ideal viewers.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include? The wont be offensive material in my
project.
Will you restrict younger people using/accessing it? No but I feel as that if any younger than 12
they wouldn’t understand it, cause they won’t understand the program.
Will it offend any social groups/religions/ethnicities? No I won’t and I will make sure of that
before I place it out to the audience
How will you ensure you do not offend anyone? I will know it won because I’m only talking
about the program and nothing else.
Are you using characters/names/logos of existing products/IPs? No they will be all my ideas.
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
Yes it will be completely different to existing products so I won’t get sued for copyright.