The document discusses casting choices and target audiences for a media production. It aimed to attract both younger and older audiences. A teenage female was cast in the leading role to appeal to younger audiences and women, going against the typical male lead. An older man was also cast to attract older viewers. The target audience was identified as late teens to middle-aged people, especially women aged 60%, to attract the largest possible audience. Codes and conventions of psychological thrillers, like those discussed by Barthes, were included to draw in regular viewers of that genre.