Thomas Atkinson received an overall grade of A for his AS coursework, scoring 87 out of 100 total marks. He received 15 out of 20 for planning, 55 out of 60 for the main construction task, and 17 out of 20 for the evaluation. The evaluation comments praised Thomas for providing excellent detail in answering the questions and showing a clear understanding of the task, audience, and genre. Some minor suggestions were made to enhance a few answers, such as including more images and audience feedback. Overall, his evaluation showed a very good analysis and understanding.

1. AS Coursework Overall Marks
Name: ATKINSON Thomas
Planning – Comments and mark out of 15/20
For full comments please see the pre-production marks sheet
Construction – Main Task – comments and mark out of 55/60
For full comments please see the production marks sheet
Evaluation – Comments and mark out of 17/20
Question 1:
Video – excellent detail on how conventions/codes used in film. Great links to real
products and great use of clips and images. Clear understanding shown of task.
Question 2:
Word – clear understanding of how characters represented and affect on audience.
Use of theorists would have enhanced answer.
Question 3:
Prezi – good clear detail on why distributor chosen with good examples used as
evidence. Shows good understanding of audience and distributor profile.
Question 4 and 5:
Video – clever use of video to illustrate target audience with good detail on
other interests audience may have. Good detail on how audience was attracted with
a few lines of audience feedback. Could have had more audience feedback and
reflective analysis.
Music is at times distracting.
Question 6:
PowerPoint/SlideShare – some detail on camera and editing software. Detail given
on some difficulties/solutions. Missing images.
Question 7:
Audio – very good detail but needed images as evidence of your analysis. Good
detail on how progress was made with good technical detail given. Each stage given
analysis.
Overall an excellent evaluation. Excellent detail on questions showing good
understanding of task, audience and genre. Use of video is very good.
Total 87/100 Grade: A