This document provides an assessment of a student's coursework for an AS level class. It includes marks and feedback for planning, construction, and evaluation sections. Overall, the student received 72 out of 100 points, equating to a B grade. The evaluator provided comments on individual questions, noting strengths in addressing audience, genre, and use of research, but also areas for improvement around linking to real products and use of theorists.

1. AS Coursework Overall Marks
Name: EDMUNDS Lucy
Planning – Comments and mark out of 16/20
For full comments please see the pre-production marks sheet
Construction – Main Task – comments and mark out of 41/60
For full comments please see the production marks sheet
Evaluation – Comments and mark out of 15/20
Question 1:
Word/SlideShare – some good detail on how conventions used in production with
some understanding shown of how mise-en-scene used to set up narrative. There is
no evidence of linking product to real products to highlight argument or how much
was challenged or conformed.
Question 2:
PowToon – some good on how costume linked to social group and how characters
represented with good links back to audience. Use of theorists would have enhanced
answer.
Question 3:
Slidely – some detail and clear research on distributor and why they were chosen.
Good knowledge of audience profile for distributor.
Question 4 & 5:
Prezi – good detail on audience with good use of data to inform point. Some nice
detail on how audience was attracted. Using genre codes and conventions. Post
added some feedback from audience, with reflective comments added.
Question 6:
Word/SlideShare – good succinct detail on technologies used in all parts of
production. Post shows good understanding of how effective each tool was in
production. Surely blogger is something you’ve never used?
Question 7:
Video – some detail on progress from prelim task with some good understanding
demonstrated especially in post-production. Addition of screen grabs from both
products needed.
Good detail on questions showing clear understanding of task, audience and genre.
Some analytical detail and use of images with some good use of research in
answering questions.
Read your work, as there are lapses in spelling, punctuation and capital letters!
Good use of technologies.
Total 72/100 Grade: B