recruitDC - Fall 2016 David Galley | Brain Gain Recruiting / Sourcing Certifications | Director, Training Programs

1. Applicant Fracking Systems
By David Galley
Director, People
Sourcing Certification
Program

2. Who is this guy?
• Recruiter / Sourcer
• Teacher
• Nerd
(aka Director of Training
Programs for Brain Gain
Recruiting)

3. Applicant what Systems?
• Fracking (aka Hydraulic Fracturing)
• Fracking has two primary uses:
1. Get more oil out of an old well
2. Extract resources beyond the reach of previous drilling
technologies

4. See where I'm going with this?
• Recruitment teams use proactive talent sourcing
the same way that the oil & gas industry uses
fracking
• Properly equipped 'sourcers' are Applicant Fracking
Systems
• Today's presentation is about equipping you to be
one, too!

5. How "Applicant Fracking" Can Help You
Do you suffer from any of these symptoms?
 Too few (qualified) applicants
 Need niche or hard to find skills and experience
 Searches aren't yielding useful results
 Already contacted "everyone"

6. Problem Example - Abundance of Nothing

7. Problem Example – Few Results for Niche
Requirements

8. A New Approach to Search
• What are the optimal search criteria?
• How can we search "deeper"?
• Is there another way to ask this question?
• Are there other places we can find this
information?
• How do we get the best value from new resources?

9. Information System Security Office - Senior

10. Find the Important Search Terms
There are over 800 words in that job description, but
only about 12 matter:

11. Example LinkedIn Search For Cleared ISSOs
ISSO "ts/sci" "IAT level III" "IAM level III"

12. Expand the Search
Research related keywords

13. Build a List or Word Cloud
IAM
IAT
Level III
Level 3
Information Assurance
CISSP
Certified Information Systems Security Professional
Top Secret / Sensitive Compartmented Information
TS / SCI
Top Secret SCI

14. Updated Search Example (> 100x more)
ISSO AND ("IAM Level 3" OR "IAM Level III" OR "IAT
Level 3" OR "IAT Level III" OR CISSP OR "Certified
Information Systems Security Professional") AND ("TS
SCI" OR "TS/SCI" OR "Top Secret SCI" OR "Top Secret
Sensitive Compartmented Information" OR "Top
Secret")

15. Another Approach – Reframe the Question
Instead of finding "people who say
they are TS/SCI cleared cyber security
professionals"…
… find "people who must be cleared
cyber security professionals"

16. How do we know?
• Research!
• Look at resumes of people who are already there
• Identify similar job titles
• Discover related companies
• Look at job postings

17. Look at Current Employees
Who are you (or your client) hiring from?

18. Discover Related Companies
There are
many places
to find a
company's
competitors!

19. Identify Similar Job Titles

20. Review Job Postings

21. Applying What We've Learned
If a "cyber
security"
employee at
Booz Allen
Hamilton is,
most likely,
cleared, then
search for
them, and leave
the clearance
keywords out of
your search.

22. Compare Results to a "Shallow" Search
Far fewer explicitly state their clearance level.

23. Looking for Veterans?
• Some systems let you filter by veteran status or prior
military experience.
• Use those filters where available, but remember –
they may not be searching deeply!

24. Example – Indeed.com "Military Resumes"
Really?

25. Example – Deep Search for Veterans (Pt 1)
• Expand your search term list to include all US armed
forces branches
• Remember to include the most likely variations:
• e.g., United States Marine Corps may also be written as
USMC, US Marine Corps, Marines, or other ways

26. Example – Deep Search for Veterans (Pt 2)
• On Indeed, the operator for "past company" is
anycompany:, and the operator for "current
company" is company:
• There is no "past, not current" option, but we can
combine the past and current operators with
Boolean logic to achieve the same result.

27. Example – Deep Search for Veterans (Pt 3)
anycompany:("USMC" OR "United States Marine Corps" OR
"United States Marines Corp" OR "United States Marines" OR
"US Marines" OR "U.S. Marines" OR "Marine Corps" OR
"Marines" OR "US Navy" OR "United States Navy" OR "U.S.
Navy" OR "Navy" OR "United States Army" OR "US Army" OR
"U.S. Army" OR "Army" OR "United States Coast Guard" OR
"USCG" OR "US Coast Guard" OR "U.S. Coast Guard" OR "Coast
Guard" OR "United States Air Force" OR "USAF" OR "US Air
Force" OR "U.S. Air Force" OR "Air Force" OR "National Guard"
OR "Reserve" OR "Reserves") -company:("USMC" OR "United
States Marine Corps" OR "United States Marines Corp" OR
"United States Marines" OR "US Marines" OR "U.S. Marines" OR
"Marine Corps" OR "Marines" OR "US Navy" OR "United States
Navy" OR "U.S. Navy" OR "Navy" OR "United States Army" OR
"US Army" OR "U.S. Army" OR "Army" OR "United States Coast
Guard" OR "USCG" OR "US Coast Guard" OR "U.S. Coast Guard"
OR "Coast Guard" OR "United States Air Force" OR "USAF" OR
"US Air Force" OR "U.S. Air Force" OR "Air Force" OR "National
Guard" OR "Reserve" OR "Reserves")

28. Example – Deep Search for Veterans (Pt 4)
• That's a lot more (almost four times) than the
"military resumes" checkbox showed us!

29. Past, Not Current
• This idea of searching for past, but not current
companies will work for any organization, and for
job titles, too!
• Examples:
• former Congressional employees
• engineers who've moved into project management
• Ruby on Rails developers who attended a coding
bootcamp

30. Once You Ask the Right Question…
… the Answers are Everywhere!

31. Where else can we search?
• Professional Associations
• License Directories
• Online Forums / Communities / Mailing Lists
• Conferences / Events
• Company Websites

32. • Nothing could be simpler!
Searching for Associations?

33. Find a Site, Explore for Member Details

34. Discovering Events
• Google to find them, like:
• data science conference
• Conference lookup sites:
• Allconferences.com
• Sched.org
• Lanyrd.com

35. Explore Sched.org for Attendees
• Use Google to find the lists:
•site:sched.org/directory/attendees "washington dc"

36. Result - Sched.org Attendee List

37. Finding Company Websites
• Search for what you expect to find
• Look for elements common across multiple sites

38. Company Websites – Desired Result

39. Summing Up
• Redefine Criteria
• Pick the highest-value search terms
• Deeper searches
• find them "all"
• Reframe the question
• Discover new ways to find the same people
• Identify new Sources
• Take them for all they're worth!

40. Questions?

41. Thank you!
• You have about 15 minutes before the afternoon
keynote.
• If you still have questions, stick around, or find me
at lunch.
• Let's Connect!
• david@sourcingcertifica
tion.com
• The Boolean Strings
Network
• LinkedIn
• Facebook
• Twitter
• Google+