The document provides information about Boolean search operators and modifiers that can be used to refine searches on LinkedIn and other search engines. It discusses the AND, OR and NOT operators and how they can broaden or narrow search results. It also covers the use of parentheses, wildcards, quotation marks and other symbols to effectively search for profiles and information on LinkedIn and beyond. Tips are provided on conducting searches, evaluating results and utilizing additional LinkedIn features and tools.

1. Blueprint Resources, LLC
Consultant | Sourcing | Recruiting | Training
O: 832-220-9344
ldesautels@att.net
linkedin.com/in/lauriedesautels
twitter: @lauriedesautels
skype: laurie.desautels

2. Thanks to my mentors as an Arbita Ace
Apprentice
Shally Steckerl Glenn Gutmacher
Master Cyberleuth Sourcing SWAT Team
EVP Arbita, Inc. Group Manager & Talent
aces.arbita.net Search Architect
Avanade
Recruiting-online.com
Arbita Aces Weekly Educational Webinar Series

3. BOOLEAN SEARCH OPERATORS
• AND
The AND operator limits your search – it should be used for targeting required
skills, experience, technologies, or titles you would like to limit your results to.
Example: Java AND Oracle AND SQL AND AJAX
• OR
The OR operator typically broadens your search. OR statements need to be
encapsulated by parentheses in order to execute properly.
The best ways to use OR statements is #1 to think of all of the alternate ways a
particular skill or technology can be expressed.
Example: (CPA OR “C.P.A” OR “Certified Public Accountant”)
• NOT
Using NOT between keyword search terms limits your search results to records
that have the first keyword but not the second keyword.
NOT limits the number of responses you retrieve and helps eliminate a lot of false
or bad results from web search results.
Example: Jaguar NOT Car will returns search results pertaining to the big
cat, but not an automobile.
.

4. Operators in Action
AND
Example: linux AND unix AND systems AND admin
OR
Example: resume OR cv AND linux AND unix AND systems AND admin
NOT In Google NOT is the same as – (minus sign)
to simplify your search string)
Example: resume OR cv linux unix systems admin –jobs –job -submit

5. BOOLEAN SEARCH MODIFIERS
• PARENTHESES ( )
(Parentheses) allow you to combine any of the Boolean operators together in combination.
Use NOT and OR together to limit your search.
Use AND and OR together to expand your search.
.
Parentheses must be used to encapsulate OR statements for the search engines to
execute them properly.
Example: (JavaScript) AND (C++) AND (SQL)
(JavaScript) OR (C++) AND (SQL)
• ASTERISK * (Wildcard)
For broad searches, you may use an asterisk (*) to represent multiple characters.
Example: computer* would return items such as computer, computers, computerized,
computeristic, etc.
Tip: "*" may be used only at the end of a search term.
The asterisk is a good tool to use inside your companies database.

6. BOOLEAN SEARCH MODIFIERS
Quotations = “ “ - The quotation is used to find an EXACT phrase or title
match.
Example: “Project Engineer”
Tilde ~ Finds synonyms or related words -- like a fuzzy search--
Example: ~Engineer
Results may include Mechanical Engineer, Engineering, Engineers

7. Modifiers In Action
Quotations “ “
Example:
resume OR cv linux unix “systems administrator” –jobs –job –submit
Parentheses ( )
Example:
(resume OR cv OR vitae OR profile) linux unix “systems administrator” –jobs –job –submit
Wildcards *
Example:
(resume OR cv OR vitae OR profile) linux unix “systems administrator” –jobs –job
-submit
Tilde ~ Finds synonyms | related words | like a fuzzy search.
Example: ~cv linux unix “systems administrator” –jobs –job -submit

8. Search Tips
• Enter the most important keywords first
• Your Keywords = Best Results
• Use quotes for phrases: “Systems Engineer”
• Try to limit to no more than 8 terms at a time
• Don’t get complicated - Get SPECIFIC
• Vary Keywords, number of words and combinations
• Searches are dynamic, change them often
• Search only for English pages
• Think of what is on a resume, not the job description

9. • Intitle: – searches for a specific word in the Title of the Page
(intitle:resume OR intitle:cv OR intitle:vitae) linux unix “systems* administrator”
–jobs –job –submit
• Inurl: - searches for a specific word in the URL of the Page
(inurl:resume OR inurl:cv OR inurl:vitae) linux unix “systems* administrator”
–jobs –job –submit
COMBINE THEM
(intitle:resume OR inurl:cv OR inurl:vitae OR intitle:resume OR intitle:cv OR
intitle:vitae) linux unix “systems* administrator” –jobs –job -submit

10. images.google.com
Cleans out SEO spam for you!
Search using the terms you would use on regular Google.
Results are only web pages containing images with names or
tags that match your search, thus eliminating much of the
garbage. Try this example!

11. 2. Click on “more”
Google Alerts
1. Highlight and Copy your string

12. Google Alerts
Click on “even more”

13. Google Alerts

14. Google Alerts
Paste String
•Choose “Web”
•“As it happens”
•“Up to 50 results”
•Enter your email

17. Custom View of Search Results
• Show Current and Past
• # of recommendations
• # of connections
• Highlighted keywords
20-Jan-11
17

18. 20-Jan-11 18
Also Viewed?
• Found a great profile?
• Check out other similar
profiles people have viewed!
• Could include people who
wouldn’t have come up on
your search
• Or people outside your
3rd degree network

19. 20-Jan-11 19
Groups “Inside View”
Search for keywords
• Search the Directory in quotes, ex:
• Sorted by member count “Transfer Pricing”
• Pick ones near the top
• Choose those seen on several prospects
• Find members of a group from Google:
• site:linkedin.com (inurl:in OR inurl:pub) "Hispanic
Biopharmaceuticals Professionals Network“

20. Events “Inside View”
• Find attendees of an event/meetup:
• site:events.linkedin.com "networking/meetup" “engineering" TX -
intitle:popular
• Also find events: http://events.linkedin.com/

21. Other LinkedIn Tips
• Track Companies and get notified on changes
• (New Hires, Recent Departures, Promotions, etc.)
• Profile Organizer (Paid accounts only / Linked In Recruiter)
• Create folders of people, add notes, and organize
• Engage with your network (participate actively in 2-3 groups, ask and answer questions, start a poll, add events, etc.)
• Create templates in your email – You can respond quickly to invites accepted and invitations sent to connect.
-Send a quick invite to a candidate or client while you are on the phone with them.
“I understand the timing is not right but I just took a few notes positions you would be interested in hearing about. May I
send you a quick Linked In invitation?”
 How often to candidates email you personally when they make a change?
 They definitely update their Linked In profile!
Create multiple or very simple drafts so you can modify words easily.
John,
I found your profile on Linked In and noticed we share multiple contacts and groups. Please accept my invitation to share
professional networks on Linked In.
Sincerely,
Laurie DesAutels
Kevin,
Congratulations on your recent promotion! I knew you would take over a staffing company soon!
Will the name change to Rogers Staffing? Have a wonderful morning!
Sincerely,
Laurie DesAutels

22. LinkedIn and Xobni in Outlook
• Shows sender's employer, job title, and
photo
• Direct link to complete profile
• Add them as a connection
• Tells you real number of connections
• Also notable are Twitter, Facebook
• Xing and Salesforce integration