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[Keynote] Trifecta for Recruitment Success, Susanna Frazier - Recruiters’ Hub New Zealand, Sourcing Summit - #RHUBNZ

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The modern RECRUITER needs to be tech-savvy, love tinkering with tools and have a marketing brain. A trifecta of skills critical for any recruiter. This session marries technology, tools, psychology and marketing practices to solve sourcing roadblocks. Susanna will illustrate how you map talent, embrace technology and apply new tools.

Published in: Recruiting & HR
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[Keynote] Trifecta for Recruitment Success, Susanna Frazier - Recruiters’ Hub New Zealand, Sourcing Summit - #RHUBNZ

  1. 1. Trifecta for Recruitment Success: Tech, Tools, & Marketing Susanna Frazier
  2. 2. 5 Steps to Successful Hiring 0. Prep • Intake • Job Ad 1. Source • Platforms • Engage 2. Screen • Schedule 3. Interview • Prep 4. Offer 5. Hire
  3. 3. 0. Prep – Intake Sourcing Strategy Template Phantombuster – LinkedIn Profile Scraper Recruitment Strategy Recap Template
  4. 4. SOURCING STRATEGY Susanna Frazier sf@sourcing.fyi TARGET PROFILES Current/Past Team Members: Hiring Manager Identified: Previously Interviewed: JOB TITLE R le Job Titles: Current Job Titles: LOCATION Cities: Zip Codes: EDUCATION Schools: Degrees/Certifications: Fields of Study: Graduation Years: BACKGROUND Companies: Industries: EXPERIENCE Job Function: Total Years of Experience: Skills: NOTABLES Projects: Attributes: Interests: EVP: PLATFORMS Social Sites: Groups: Events: OTHER Notes: Keywords:
  5. 5. Phantombuster – LinkedIn Profile Scraper
  6. 6. Recruitment Strategy Recap Thanks for today, HIRING MANAGER. We’re excited about this partnership! Outlined below (and attached) are our recruitment strategy and next steps. Please advise if there are any changes you’d like made. Otherwise, stay tuned J Link to Job Posting: linkedin.com/jobs/cap/view/JOBID# Job Profile Criteria: • Must have XYZ experience and XYZ background Recruitment Strategy: • List of target companies, job marketing locations, sourcing platforms, etc. Next Steps: • Date to present target candidates, schedule phone screens/interviews, etc. Interview Process: • # of interview rounds, interviewers, in person vs. phone, expectations, etc. Aligned Talent Acquisition Resources: • MANAGER, TITLE; RECRUITER, TITLE; SOURCER, TITLE; COORDINATOR, TITLE
  7. 7. 0. Prep – Job Ad Google Trends JobGrader Indeed for Employers LinkedIn Recruiter Jobs
  8. 8. Job Ad – Job Title Use a searchable Job Title with common terminology. • Ex. DevOps Engineer à Systems Engineer Include key required skills and use parentheses. • Ex. Marketing Manager à Digital Marketing Manager (Urban Music) Properly space the Job Title. • Ex. Digital Media Buyer/Planner à Digital Media Buyer / Planner Avoid CAPS, company-specific terms, and abbreviations. • Ex. SR Web Developer III à Senior Software Developer
  9. 9. Google Trends
  10. 10. Job Ad – Overview Use a logical structure: • Role Overview à Company Overview à Requirements à How to Apply Chunk the content: • Use headings, paragraphs, and lists. • Use bold, italics, and underlined font styles. Verbiage and tone: • Keep the total word count to 300-700, paragraphs to 1-2 sentences, and sentences to 13-17 words. • Refer to the candidate as "you" and the company as "we/us.” • Avoid passive language.
  11. 11. Job Ad – Description Role Overview: • Lead with an attention-grabbing "What’s in it for me?" • Ask questions about the candidate. Company Overview: • Showcase your culture, team building, and employee perks. • Include an equal opportunity statement. Requirements: • Distinguish between "Have to haves" and "Nice to haves." How to Apply: • Include a call to action and provide contact details. • Clarify relocation assistance or Visa transfer/sponsorship.
  12. 12. JobGrader
  13. 13. LinkedIn Recruiter Jobs
  14. 14. • Download the Save Emails and Attachments add-on for Gmail • Open a new Google Sheet • Go to Add-ons > Save Emails and Attachments > Create New Rule Save Emails and Attachments – Gmail Add-on
  15. 15. • Download the mAttachmentSaver macro • Extract the ZIP • Open Outlook and press Alt + F11 to launch the VBA Editor • Press Ctrl + M and navigate to the folder you just extracted • Select mAttachmentSaver.bas and click Open • Press Ctrl + S to save, then close the VBA Editor • Select all the emails, press Ctrl + A • Press Alt + F8 • Select ExecutiveSaving and click Run • Select the folder that you want to export to and click OK mAttachmentSaver – Outlook Macro
  16. 16. Key Takeaways: • Candidate quality has doubled in all target areas: • Education (Master’s degree +) • Diversity (Gender) • Locality • Seniority • Since tracking Susanna’s optimized LIR Job Postings as a new Source, this has accounted for 40% of the XYZ eCommerce Data Science Sourcing team hires. LinkedIn Recruiter Jobs
  17. 17. 1. Source – Platforms Indeed Resume Search & Alerts LinkedIn [Recruiter] Advanced Search & Alerts Google Advanced Search & Alerts
  18. 18. Boolean Operators Google LinkedIn Indeed Resume "" ✓ ✓ ✓ () ✓ ✓ ✓ AND OR ✓ ✓ ✓ | ✓ NOT ✓ ✓ − ✓ ✓ * ✓
  19. 19. Indeed Resume Advanced Search • title: Search a resume’s current job title • anytitle: Search any of a resume’s job titles • company: Search a resume’s current company • anycompany: Search any of a resume’s companies • school: Search a resume’s school • fieldofstudy: Search a resume’s field of study
  20. 20. Indeed Resume Search + Alert https://resumes.indeed.com/search?l=Auckland&lmd=3month&q=%22Java%22%20title%3A %28Developer%20OR%20Development%20OR%20Engineer%20OR%20Engineering%20OR% 20Programmer%20OR%20Programming%20OR%20Software%29&rb=yoe%3A61-500
  21. 21. Multi-Highlighter
  22. 22. Instant Data Scraper
  23. 23. OneTab
  24. 24. Google Advanced Search • site: Search within a specific website • inurl: Search within the URL • intitle: Search within the page's title • filetype: Search for a specific file type • before:YYYY-MM-DD Search for results published before a given date • after:YYYY-MM-DD Search for results published before a given date • n..n Searches for results containing numbers in a given range • * Acts as a placeholder for any unknown term(s), up to 5 terms in length
  25. 25. LinkedIn New Group Member / Google X-Ray Search linkedin.com/search/results/groups/? keywords=Auckland%20OR%20Zealand site:nz.linkedin.com/in "Auckland" ("JOBS 2.0 Australia New Zealand" OR "Japan and APAC CAREER" OR "Australia, New Zealand Jobs" OR "IT Professionals Christchurch" OR "920 Auckland and Wellington")
  26. 26. Stylish + WhenX for Google Search
  27. 27. LinkedIn New License & Certification / Google X-Ray Search site:nz.linkedin.com/in "Licenses & Certifications" "Issued * 2019" (intitle:Developer OR intitle:Development OR intitle:Engineer OR intitle:Engineering OR intitle:Programmer OR intitle:Programming OR intitle:Software OR intitle:Java) "Java" "Auckland"
  28. 28. Google Resume Alerts " J a va " ( i n t i t l e : Re s u m e O R i n t i t l e : C V O R i n t i t l e : V i t a e ) ( f i l e t y p e : p d f O R f i l e t y p e : d o c ) " A u c k l a n d " O R " N Z " O R " Ze a l a n d " O R " 0 2 0 " O R " 0 2 1 " O R " 0 2 2 " O R " 0 2 6 " O R " 0 2 7 " O R " 0 2 8 " O R " 0 2 9 " O R " 6 4 ( 2 O R 3 O R 4 O R 6 O R 7 O R 9 ) " O R " + 6 4 " google.com/alerts
  29. 29. 1. Source – Engage C h r o m e E x t e n s i o n s f o r F i n d i n g C o n t a c t I n f o & S o c i a l P r o f i l e s O S I N T W o r k f l o w C h a r t s : R e a l N a m e , E m a i l A d d r e s s , Te l e p h o n e # , U s e r N a m e S e n d C h e c k I t C r y s t a l H u m a n t i c G r a m m a r l y H e m i n g w a y E d i t o r
  30. 30. Chrome Extensions for Finding Contact Information & Social Profiles • AmazingHiring • Clearbit Connect • Connectifier • Connectifier Social Links • ContactOut • Entelo • FindThatLead • Hikido • Hiretual • Humantic • Hunter • Improver • JobJet • Kendo • Lusha • Nymeria • PreContact • Personly • Pipl • Prophet 2.0 • RocketReach • SalesQL • SeekOut • SignalHire • Snovio • Swordfish • VoilaNorbert • ZAPinfo
  31. 31. OSINT Workflow Chart: Real Name
  32. 32. OSINT Workflow Chart: Email Address
  33. 33. OSINT Workflow Chart: Telephone #
  34. 34. OSINT Workflow Chart: User Name
  35. 35. Subject Line Engage • Send Check It Readability • Grammarly • Hemingway Editor Personalization • Crystal • Humantic
  36. 36. Engage – The Subject Line • Wow, Name! XYZ Intro Request • Hi Name, care to join XYZ & build innovative tech… for 12 brands? • Save Money, Live Better. Name, would you be open to speaking with us at XYZ? • Name, interested in working with the highest rated Mobile Retail Team? • Shared connection recommended that we get in touch! • I loved your thoughts on article, blog post, LinkedIn post • Name, ready for an upgrade? • Your experience at Company working on Product makes you a perfect fit at XYZ! • CTRL+INSERT “Job Title Opportunity at XYZ” • Name, a quick note regarding a Job Title role at XYZ
  37. 37. Send Check It
  38. 38. Engage – Overview Use a logical structure: • Greetings à “Show Me You Know Me” à Mission Alignment à Call to Action à Closing Chunk the content: • Use bold, italics, links, attachments, videos, and PS. Verbiage and tone tips: • Personalize your message. • Appeal to the candidate’s strongest emotions to drive engagement: • amusement, interest, humor, surprise, happiness, delight • Write at a 3rd grade level. • Keep the total word count to 50-125.
  39. 39. Crystal
  40. 40. Humantic
  41. 41. Engage – The Message Subject Line: • Keep the character count to <40. • Use the recipient’s first name. Greeting: • Include the recipient’s first name. "Show Me You Know Me": • Share how you found them and what motivated you to reach out. • Mention commonalities – groups, connections, employers, etc. Mission Alignment: • Clarify why you’re messaging & how working together would benefit both sides. • Create an information gap by eluding there’s more to share. Closing: • Create a sense of urgency. • Sign off with "Thanks in advance” ...to increase response rates by >50%.
  42. 42. Grammarly
  43. 43. Hemingway Editor
  44. 44. Additional Recruitment Resources Tools to Find Tools Recommended Blogs Recommended Facebook Groups Recommended YouTube Channels
  45. 45. Tools to Find Tools • Carmen Hudson RecruiterHunt.com • Dean Da Costa TheSearchAuthority.weebly.com • Improver HRstack.improver.io • Irina Shamaeva BooleanStrings.com/Tools • Jonathan Kidder WizardSourcer.com/Tools • Martin Freeman bit.ly/MartinFreemanTools • Sjamilla Van der Tooren github.com/Sjamilla • Susanna Frazier OhSusannaMarie.com/Tools • Todd Davis bit.ly/ToddDavisTools
  46. 46. bit.ly/OhBlogs • Boolean Strings BooleanStrings.com • SocialTalent SocialTalent.com/blog • SourceCon SourceCon.com
  47. 47. bit.ly/OhGroups • Growth Hacking Recruiters bit.ly/FBgroupGHR • SourceCon bit.ly/FBgroupSC • Sourcers Who Code bit.ly/FBgroupSWC
  48. 48. bit.ly/OhVideos • Dean Da Costa bit.ly/YouTubeDean • SocialTalent bit.ly/YouTubeSocialTalent • Recruiting Blogs bit.ly/YouTubeRecruitingBlogs
  49. 49. twitter.com/ohsusannamarie linkedin.com/in/ohsusannamarie facebook.com/ohsusannamarie ohsusannamarie.com me@ohsusannamarie.com Thank you!

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