This document discusses using metrics and data to improve recruitment and job advertising efforts. It provides metrics on sources of hire, with 48% coming from online job ads. It also shares data on Google job search trends in the UK and metrics on job views, responses and application rates by career category. The importance of measurement, analysis and optimization is emphasized to improve cost of acquisition and response rates from passive candidates. Becoming a "data-driven recruiter" is promoted.

1. Johnny Campbell
socialtalent.co
@socialtalent
johnny@socialtalent.co
linkedin.com/in/johnnycampbell

2. Our Black Belt Sourcing Ninjas
Over 7,000 Recruiters to date

4. Metrics Driven Recruitment

5. Metric/ Data Driven Job Advertising

6. why?
why? why? whyw? why?h why? ywhy? ?why?
what
ims athney wbqvieuoesirwets tstde dasleyta a yttdi omt o tpeo po oosfnts yetae ajao prjob?pb?li?cation?
whohwich
is are most the your busiest popular: highest time job, performing of jobs, year for career job job ads?
searching?
or careers?

7. Source of Hire:
Hires from Online Ads:!! ! ! ! ! ! ! 48% !
(15% Career Site, 33% External Job Sites)!
Referrals: ! ! ! ! ! ! ! ! ! ! ! ! 25%!
Internal Hires: !! ! ! ! ! ! ! ! ! ! 15%!
External Offline (inc agencies): ! ! ! ! 8.4% !
Other (Boomerangs, Walk-Ins, etc): ! ! 3.6%

8. how?

9. Metric & Data Driven Job Advertising
UK Google Searches containing keyword “Jobs”
Source: google.com/trends

10. Metric & Data Driven Job Advertising
Category Total+Jobs Views+Per+Job Responses+per+Job View+to+Apply+Rate
IT/Software+Development 1318 56 4 7.1%
Sales/Retail/Business+Development 165 49 3 6.1%
Customer+Support/Client+Care 96 55 5 9%
Human+Resources 83 51 4 7.8%
Accounting/Finance/Insurance 66 50 3 6%
Quality+Assurance/Safety 32 58 3 5.2%
Project/Program+Management 18 58 3 5.2%
Marketing/Product 17 74 6 8%
Administrative/Clerical 17 198 31 16%
Editorial/Writing 16 86 3 3.5%
Logistics/Transportation 11 66 3 4.5%

11. Google Analytics

12. Google Analytics

13. Google Analytics

14. Google Analytics

15. Google Analytics : Conversion

16. A/B Split Testing

17. Eyequant

18. Metric/ Data Driven Engagement

19. Engaging Passive Candidates
What medium is the average ensures response the highest
rate
from passive candidates?
works day of best best: the week time “I, we, of is day the us” best or to send
“you,
to
optimum number of words
response your, an to send use email yours”?
an in email?
or your rates?
call?
email subject line?

24. getsignals.com

26. If you can’t measure something, you
can’t understand it.
!
If you can’t understand it, you can’t
control it.
If you can’t control it, you can’t
improve it.
James Harrington, IBM Quality Expert

27. reducing cost of acquisition
saves £768 per shortlist
from £240 to £48 per qualified applicant

28. How much time would you save
each day if you could triple your
passive response rates?
!

29. 1 minute of lost productivity costs:
hr of lost productivity each day costs:
£15,600 £per 1
annum
!
!
!
!
!
!
!
!

30. Measure what Matters
Analyse
Replicate Success
Measure
Adjust
Repeat

31. Are you ready to become a ?
.co