For those in the Cleared Recruiting Community who are looking for a few tips on getting started building and implementing a Social Media recruiting strategy.

1. Kathleen Smith, CMO, ClearedJobs.Net &
CyberSecJobs.Com; recruitDC, President

2. Late 2008/early 2009 was
the beginning.
No budget but big goals.
Spoke to my marketing and
creative side.
Tapping into niche
communication.
Our strategy to become the
voice for job seekers and
employers in the security
cleared space.
More importantly this was
about sharing offline to
online and visa versa

3. What are your values and
what do you stand for?
What are the conversations
you will have and will not
have?
Providing guidelines for
recruiters and employees as
to what they will talk about.

4. Security cleared recruiting
Career search in the
security cleared community.
Best practices for recruiting
and career search.
Military transitioning
Veterans’ groups
Treating people respectfully
and professionally.
Puppies!

5. Best Recruiter Program
Military Spouse
Appreciation Campaign
Employer of the Week
Some of the things you do in
the community: TAP
presentations, our Cleared
and Cyber Job Fairs,
partnerships

6. There are several guides
available online that talk
about setting up Social
Media Guides for the
Communication in the
Federal Government space.
Consider referring to these
if you want to set up a
company wide social media
program.

8. Social media in our
community has been
happening since 2009.
The biggest growth starting
happening in 2012.
And then the agencies
joined us.

9. Be sure to be sharing information
either your content or others
content that will matter to your
community
Setting Up Lists in Twitter will help
you keep folks organized but be sure
the List name is “cool”
Be known as a good community
member rather than someone who
just blasts information
Images are 3x more likely to be read
and shared

10. NSA Twitter
Followers

12. These days it is easier since
many of the intelligence
agencies are on social
media.
Be good at sleuthing
through lists, likes and
attendees.

13. Check out the pages that the agency
you are supporting also like
Click on the “Others” that “Like” the
posts put up by the agency.

14. Looking at events that are
posted on social media and
connecting with the
attendees.

15. Similar events may have
more attendees for you to
cultivate.
So Federal Innovation
Summit was listed as a
“Suggested Event”.

20. This is something you will
build over time.
Your audience will
constantly be evolving.
What doesn’t work today,
might work in the future.

21. This is about brining value
to the communities you
participate in.
You have to engage with
others and see what you can
do for them.
Build your internal and
external partnerships.

22. There will be a lot of
frustrations.
There will be some minor
successes.