It’s Over. It Came. It Went. Now, we DEMO. Hours spent sourcing with the same half-baked strategies and tactics. The frustration. The head banging insanity feeling that you get trying to fill the same slate of candidates over and over with little success. Is this how you want to source? Nope. (at least I don’t) We’ve put together what we consider to be the absolute best sourcing webinar in the history of sourcing webinars. The 12 Days of Sourcing delivered 12 days of hard hitting tips and tricks in December. On this webinar we are going to wrap up the 12 Days of Sourcing, demo the tips, and talk sourcing with some of the best contributors we’ve had this year. What to Expect: We’ll be demoing and reviewing all 12 tips that we’ve shared Brian and I (Ryan Leary) will be taking questions and answering live, classroom style. Here’s what we are going to cover: The single biggest networking or business development opportunity of this decade – Instagram DM. Brian’s favorite search engines and WHY. Ryan’s box of hacks. Hello, ingenuity. Tools, chrome extensions, tricks. The whole bag of gifts and more…

1. 12 DAYS OF
SOURCING
RECAP

2. The Plan
HOUSEKEEPING
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Use the Questions Panel in your side bar to
speak to Brian or Joe.
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WE’RE RECORDING
You will receive a copy of this slide deck &
recording after the webinar.
Keep an eye on your inbox.

4. The Platform for Modern Recruiting
FORMERLY KNOWN AS ZENSOURCER

5. Integrate with
• LinkedIn
• Gmail / Outlook
• ATS Combines
• Tracking
Spreadsheet
• Email Templates
• Calendar
Reminders
Save time: Gem ties together your entire sourcing stack

6. Automate
follow-ups
alongside
LinkedIn

7. 2xConversion to
Initial Phone Screen
4xSourcing Speed
More ROI on time spent sourcing

8. See analytics into what’s working
Track views, clicks, and
replies to test subject
lines, templates, and even
time of day.

9. Some teams we work with…

10. The Gem platform
and team are like a
superpower. It has dramatically
increased my number of Initial
Phone Screens
booked in 2 weeks.
Mandy Zavala
Core Biz Recruiter
For the first time, Gem
allows us to track our entire
funnel from reach out to
offer out, giving us
unparalleled visibility into our
hiring process.
Mike Moriarty
Global Head of
Engineering Recruiting
Gem is a strategic partner
that creates efficiency
throughout
the candidate lifecycle, from
sourcing to managing
relationships over time.
Glen Evans
Head of Global Recruiting
What our customers say about Gem

11. Joe Totten
joe@gem.com
Want to learn more?

12. Hi – I’m Brian Fink, your host
for today’s webinar

14. BOOLEAN BEFORE WE BEGIN

15. NATURAL LANGUAGE SEARCH
(OR KEYWORDLESS SEARCH)
Three Important Things To Know
1. Never Over Complicate Your Search
2. Forget the Basics
3. Build Your Search Like You Talk

16. NATURAL LANGUAGE SEARCH
(OR KEYWORDLESS SEARCH)
How would you find an Engineer?
We need to find an Engineer that has outgrown their position. They want
more. They have a background in all things technical and possess every
keyword under the sun on their resume.
The hiring team wants an Engineer that has a business background with
experience managing 20 or more people in a group that exceeds $15mm.

17. NATURAL LANGUAGE SEARCH
(OR KEYWORDLESS SEARCH)
Here’s What We Do While Others Trip Over Keywords
We skip the keywords and silly jargon and target an Engineer that's come
up through the ranks, took their beating and is now setting the standard
at their company
We focus on that companies size so that we can safely assume their
managers have the authority to oversee the target revenue size.

18. NATURAL LANGUAGE SEARCH
(OR KEYWORDLESS SEARCH)
Building the Search
Let’s role play the conversation in my head that I might have with the candidate.
Us: "Tell me what you are responsible for".
Candidate: "I manage a $15mm group with of 30 Engineers focused on design and
product research."

19. NATURAL LANGUAGE SEARCH
(OR KEYWORDLESS SEARCH)
Building the Search
We build our search as if we are transcribing the conversation we just had with our ideal
candidate.
I (manage OR oversee OR lead) (engineer OR engineers OR engineering) (group OR
department OR "business") (revenue OR revenues) (15 OR 10 OR 20 OR 30) (million
OR millions)

20. NATURAL LANGUAGE
SEARCH
(OR KEYWORDLESS
SEARCH)

21. NATURAL LANGUAGE SEARCH
(OR KEYWORDLESS SEARCH)
Let’s narrow the search just with (intitle:resume OR inurl:resume)
(intitle:resume OR inurl:resume) I (manage OR oversee OR lead) (engineer OR engineers OR
engineering) (group OR department OR "business") (revenue OR revenues) (15 OR 10 OR 20
OR 30) (million OR millions)

22. NATURAL LANGUAGE
SEARCH
(OR KEYWORDLESS
SEARCH)

23. NATURAL LANGUAGE SEARCH
(OR KEYWORDLESS SEARCH)
Let’s narrow it a little more by getting rid of the examples by adding
these exclusionary terms to the end of our search:
- sample –”resume writer” –”example of”
(intitle:resume OR inurl:resume) I (manage OR oversee OR lead) (engineer OR engineers OR
engineering) (group OR department OR "business") (revenue OR revenues) (15 OR 10 OR 20
OR 30) (million OR millions) - sample –”resume writer” –”example of”

24. NATURAL LANGUAGE SEARCH
(OR KEYWORDLESS SEARCH)
Let’s narrow it a little more by getting rid of the examples by adding
these exclusionary terms to the end of our search:
- sample –”resume writer” –”example of”
(intitle:resume OR inurl:resume) I (manage OR oversee OR lead) (engineer OR engineers OR
engineering) (group OR department OR "business") (revenue OR revenues) (15 OR 10 OR 20
OR 30) (million OR millions) - sample –”resume writer” –”example of”

25. NATURAL LANGUAGE
SEARCH
(OR KEYWORDLESS
SEARCH)

26. HOW TO FIND CONFERENCE ATTENDEES
 Candidate Engagement
 Researching Niche Profiles & Finding Secret Participants
 Best Candidates are Speakers

27. HOW TO FIND CONFERENCE ATTENDEES
 site:mgma.com inurl:attendees
 filetype:xls intitle:attendees medical
 ext:pdf inurl:conference "first name" "last name" healthcare
 attendees name email phone title company "gmail.com"
 intitle:conference medical "delegate list" Joe John Maria

28. HOW TO FIND CONFERENCE ATTENDEES

29. HOW TO FIND CONFERENCE ATTENDEES

30. HOW TO FIND CONFERENCE ATTENDEES

31. HOW TO FIND CONFERENCE ATTENDEES

32. HOW TO FIND CONFERENCE ATTENDEES

33. WAYBACK MACHINE

34. WAYBACK MACHINE

35. WAYBACK MACHINE

36. WAYBACK MACHINE

37. HASHTAGS
Every conference runs a hashtag and we LOVE to use these
hashtags everywhere. Twitter, Instagram, Facebook,
LinkedIn, on a T-shirt and sometimes even in our #private
#messenger #conversations.

38. INSTAGRAM

39. INSTAGRAM

40. INSTAGRAM… AND THE DM
Let's say that we are looking for Content Marketer. We'd probably come up
with a simple search string like:
site:instagram.com (“content marketing” OR “inbound marketing” OR “content writer”
OR “Demand Generation” OR “Content Marketer”) (“new york” OR nyc)

41. INSTAGRAM… AND THE DM
site:instagram.com (“content
marketing” OR “inbound marketing”
OR “content writer” OR “Demand
Generation” OR “Content Marketer”)
(“new york” OR nyc)

42. INSTAGRAM… AND THE DM
site:instagram.com (“content
marketing” OR “inbound marketing”
OR “content writer” OR “Demand
Generation” OR “Content Marketer”)
(“new york” OR nyc)

43. BUILDING A SOURCING TOOLBOX
WHY AND HOW
When creating a sourcing team toolbox there are categories to consider
including as well as platforms to utilize for hosting your selected tools.
Some recommended categories could include:
1.Tools for finding contact info
2.Data extraction tools
3.Talent communities and forums relevant to the roles
4.Pre-built Boolean searches
5.Organization tools
6.Custom search engines
7.Company programs and portals like your ATS, CRM etc.

44. BUILDING A SOURCING TOOLBOX
Here are 3 that Erin recommends:
1.Start.me
2.Google Sheets
3.OneTab

45. START.ME

46. START.ME

47. GOOGLE SHEETS

48. ONETAB

49. SEARCHING
GITHUB

57. SLACK

61. SLOFILE