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12 Days of Sourcing Recap (2020)
The document discusses a webinar on modern recruiting using the gem platform, which integrates various tools to enhance sourcing efficiency and candidate tracking. It emphasizes the importance of natural language search strategies over traditional keyword searches and provides examples of how to approach candidate sourcing and engagement. Additionally, it outlines the creation of a sourcing toolbox with recommended tools and categories for effective recruiting.
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12 Days of Sourcing Recap (2020)
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- 2. The Plan HOUSEKEEPING You arein Listen-Only Mode. You can hear us, but we can’t hear you. ASK QUESTIONS Don’t be shy! Use the Questions Panel in your side bar to speak to Brian or Joe. SHARE We’re LIVE. Use the #rdaily hashtag to share on social WE’RE RECORDING You will receive a copy of this slide deck & recording after the webinar. Keep an eye on your inbox.
- 4. The Platform forModern Recruiting FORMERLY KNOWN AS ZENSOURCER
- 5. Integrate with • LinkedIn •Gmail / Outlook • ATS Combines • Tracking Spreadsheet • Email Templates • Calendar Reminders Save time: Gem ties together your entire sourcing stack
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- 7. 2xConversion to Initial PhoneScreen 4xSourcing Speed More ROI on time spent sourcing
- 8. See analytics intowhat’s working Track views, clicks, and replies to test subject lines, templates, and even time of day.
- 9. Some teams wework with…
- 10. The Gem platform andteam are like a superpower. It has dramatically increased my number of Initial Phone Screens booked in 2 weeks. Mandy Zavala Core Biz Recruiter For the first time, Gem allows us to track our entire funnel from reach out to offer out, giving us unparalleled visibility into our hiring process. Mike Moriarty Global Head of Engineering Recruiting Gem is a strategic partner that creates efficiency throughout the candidate lifecycle, from sourcing to managing relationships over time. Glen Evans Head of Global Recruiting What our customers say about Gem
- 11. Joe Totten joe@gem.com Want tolearn more?
- 12. Hi – I’mBrian Fink, your host for today’s webinar
- 14. BOOLEAN BEFORE WEBEGIN
- 15. NATURAL LANGUAGE SEARCH (ORKEYWORDLESS SEARCH) Three Important Things To Know 1. Never Over Complicate Your Search 2. Forget the Basics 3. Build Your Search Like You Talk
- 16. NATURAL LANGUAGE SEARCH (ORKEYWORDLESS SEARCH) How would you find an Engineer? We need to find an Engineer that has outgrown their position. They want more. They have a background in all things technical and possess every keyword under the sun on their resume. The hiring team wants an Engineer that has a business background with experience managing 20 or more people in a group that exceeds $15mm.
- 17. NATURAL LANGUAGE SEARCH (ORKEYWORDLESS SEARCH) Here’s What We Do While Others Trip Over Keywords We skip the keywords and silly jargon and target an Engineer that's come up through the ranks, took their beating and is now setting the standard at their company We focus on that companies size so that we can safely assume their managers have the authority to oversee the target revenue size.
- 18. NATURAL LANGUAGE SEARCH (ORKEYWORDLESS SEARCH) Building the Search Let’s role play the conversation in my head that I might have with the candidate. Us: "Tell me what you are responsible for". Candidate: "I manage a $15mm group with of 30 Engineers focused on design and product research."
- 19. NATURAL LANGUAGE SEARCH (ORKEYWORDLESS SEARCH) Building the Search We build our search as if we are transcribing the conversation we just had with our ideal candidate. I (manage OR oversee OR lead) (engineer OR engineers OR engineering) (group OR department OR "business") (revenue OR revenues) (15 OR 10 OR 20 OR 30) (million OR millions)
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- 21. NATURAL LANGUAGE SEARCH (ORKEYWORDLESS SEARCH) Let’s narrow the search just with (intitle:resume OR inurl:resume) (intitle:resume OR inurl:resume) I (manage OR oversee OR lead) (engineer OR engineers OR engineering) (group OR department OR "business") (revenue OR revenues) (15 OR 10 OR 20 OR 30) (million OR millions)
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- 23. NATURAL LANGUAGE SEARCH (ORKEYWORDLESS SEARCH) Let’s narrow it a little more by getting rid of the examples by adding these exclusionary terms to the end of our search: - sample –”resume writer” –”example of” (intitle:resume OR inurl:resume) I (manage OR oversee OR lead) (engineer OR engineers OR engineering) (group OR department OR "business") (revenue OR revenues) (15 OR 10 OR 20 OR 30) (million OR millions) - sample –”resume writer” –”example of”
- 24. NATURAL LANGUAGE SEARCH (ORKEYWORDLESS SEARCH) Let’s narrow it a little more by getting rid of the examples by adding these exclusionary terms to the end of our search: - sample –”resume writer” –”example of” (intitle:resume OR inurl:resume) I (manage OR oversee OR lead) (engineer OR engineers OR engineering) (group OR department OR "business") (revenue OR revenues) (15 OR 10 OR 20 OR 30) (million OR millions) - sample –”resume writer” –”example of”
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- 26. HOW TO FINDCONFERENCE ATTENDEES Candidate Engagement Researching Niche Profiles & Finding Secret Participants Best Candidates are Speakers
- 27. HOW TO FINDCONFERENCE ATTENDEES site:mgma.com inurl:attendees filetype:xls intitle:attendees medical ext:pdf inurl:conference "first name" "last name" healthcare attendees name email phone title company "gmail.com" intitle:conference medical "delegate list" Joe John Maria
- 28. HOW TO FINDCONFERENCE ATTENDEES
- 29. HOW TO FINDCONFERENCE ATTENDEES
- 30. HOW TO FINDCONFERENCE ATTENDEES
- 31. HOW TO FINDCONFERENCE ATTENDEES
- 32. HOW TO FINDCONFERENCE ATTENDEES
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- 37. HASHTAGS Every conference runsa hashtag and we LOVE to use these hashtags everywhere. Twitter, Instagram, Facebook, LinkedIn, on a T-shirt and sometimes even in our #private #messenger #conversations.
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- 40. INSTAGRAM… AND THEDM Let's say that we are looking for Content Marketer. We'd probably come up with a simple search string like: site:instagram.com (“content marketing” OR “inbound marketing” OR “content writer” OR “Demand Generation” OR “Content Marketer”) (“new york” OR nyc)
- 41. INSTAGRAM… AND THEDM site:instagram.com (“content marketing” OR “inbound marketing” OR “content writer” OR “Demand Generation” OR “Content Marketer”) (“new york” OR nyc)
- 42. INSTAGRAM… AND THEDM site:instagram.com (“content marketing” OR “inbound marketing” OR “content writer” OR “Demand Generation” OR “Content Marketer”) (“new york” OR nyc)
- 43. BUILDING A SOURCINGTOOLBOX WHY AND HOW When creating a sourcing team toolbox there are categories to consider including as well as platforms to utilize for hosting your selected tools. Some recommended categories could include: 1.Tools for finding contact info 2.Data extraction tools 3.Talent communities and forums relevant to the roles 4.Pre-built Boolean searches 5.Organization tools 6.Custom search engines 7.Company programs and portals like your ATS, CRM etc.
- 44. BUILDING A SOURCINGTOOLBOX Here are 3 that Erin recommends: 1.Start.me 2.Google Sheets 3.OneTab
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Editor's Notes
- #5 Hi, my name is Steve and I'm the CEO of Gem, formerly known as ZenSourcer.
- #6 At a high level, Gem automates the manual, tedious, work that goes into sourcing. You can think of us as replacing your tracking spreadsheets, reach out templates, and calendar reminders, while tying together your LinkedIn, email, and ATS.
- #7 Our core workflow allows you to source from LinkedIn in one click, find email, upload to your ATS, and reach out over email with automated followups all without ever leaving the LinkedIn tab.
- #8 All-in, Gem doubles your conversion to initial phone screen and saves 4x the time.
- #9 And, because everything is tracked in one place, Gem gives you analytics into what’s working, so you can test subject lines, templates, and even time of day.
- #10 Gem’s been around for less than 2 years, but we’re already partnering with hundreds of top recruiting teams.
- #11 And they’re saying great things… You’ll notice a common theme of reducing time spent sourcing, insight into the entire funnel, and the ability to manage passive candidate relationships over time.
- #12 Anyways, we’re super excited to partner with SourceCon on the webinar today. Beyond sourcing, our future direction is talent CRM, so “source of truth” is something we think about a lot. Drop me a line if you’d like to learn more!