8 Ways a Digital Media Platform is More Powerful than “Marketing”New Rainmaker
You may have heard that “media not marketing” is the future of online business … but what does that actually mean, what can it look like?
As you’ll see in this SlideShare, examples of a media-first approach done very well are all around us, it only takes a simple shift in thinking to see them.
Can this "media not marketing" approach to building an audience have an actual effect on the bottom line revenue of your business, or is it just more philosophical wordplay?
Let's find out ...
Lean startup & customer development with Javelin Experiment BoardTaavi Lindmaa
Workshop about how to user Javelin experiment board for validation innovative idea and customer group. Presentation consists of different example of methods that could be used for conducting interview, setting up landing page, a/b testing, validating value propositions and delivering service with concierge method.
How to have successful dialogue when stakes are high, opinions vary, and emotions run strong. Whether it's with a friend, a co-worker, or a loved one, how can you be 100% honest and yet 100% respectful?
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
8 Ways a Digital Media Platform is More Powerful than “Marketing”New Rainmaker
You may have heard that “media not marketing” is the future of online business … but what does that actually mean, what can it look like?
As you’ll see in this SlideShare, examples of a media-first approach done very well are all around us, it only takes a simple shift in thinking to see them.
Can this "media not marketing" approach to building an audience have an actual effect on the bottom line revenue of your business, or is it just more philosophical wordplay?
Let's find out ...
Lean startup & customer development with Javelin Experiment BoardTaavi Lindmaa
Workshop about how to user Javelin experiment board for validation innovative idea and customer group. Presentation consists of different example of methods that could be used for conducting interview, setting up landing page, a/b testing, validating value propositions and delivering service with concierge method.
How to have successful dialogue when stakes are high, opinions vary, and emotions run strong. Whether it's with a friend, a co-worker, or a loved one, how can you be 100% honest and yet 100% respectful?
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Giving a presentation? It’s your job to keep people’s attention, but in our world of consistent sensory input, that’s becoming increasingly difficult to do. Winning over the hearts and minds of a distracted audience requires a killer presentation that makes both eyes and ears perk. Incorporate these elements in every PowerPoint presentation you create to make people forget about their email inbox and incoming texts for five minutes.
Want to hire someone to do the work instead? Looking for work as a Presentation Specialist? Contact ArtisanTalent.com today.
Product managers are sometimes called the "CEO of a product." But what is a product manager really and how you do you land this role? How to crack the PM interview?
م/حسام مؤنس " ورشة العمل"
Negotiation skills
الورشة التي قدمت يوم الاربعاء 9 ابريل 2014 في دار الحكمة بالقاهرة
من فعاليات مشروع اعداد طبيب حكيم ناجح بالتعاون مع معتمد باتحاد الاطباء العرب
و ضمن موديول الطوارئ و التخدير و العناية المركزة
An introduction to the Jobs to Be Done customer research/insights framework, with a focus on how product managers can put Jobs to Be Done into practice with key tools such as customer interviews, surveys, prototyping, and A/B testing.
This how to was shared at Wisdom 2.0 Business in May 2012, and practiced among 400+ business leaders to help get the conference attendees present and connected to themselves and the people around them.
The check-in exercise was led by Chris Murchison, VP of Staff Development, Learning and Innovation at HopeLab.
For more information on HopeLab, visit hopelab.org.
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Insights from the book "The 7 Habits of Highly Effectively People" by Stephen R.Covey.
Learning from the session:
Habit Four - Think Win/Win
"We have committed the Golden Rule to Memory;
let us now commit it to life"
The Four Attributes That Drive Sales Growth And PerformanceKhufere Qhamata
The Four Attributes are four powerful qualities that permeate in every successful sales transaction on earth. Everyone possesses the Four Attributes, but only a few of us use them to their full potential. In this short presentation you will learn how to triple your sales output, retain high end clientele and consistently out perform your competition.
Giving a presentation? It’s your job to keep people’s attention, but in our world of consistent sensory input, that’s becoming increasingly difficult to do. Winning over the hearts and minds of a distracted audience requires a killer presentation that makes both eyes and ears perk. Incorporate these elements in every PowerPoint presentation you create to make people forget about their email inbox and incoming texts for five minutes.
Want to hire someone to do the work instead? Looking for work as a Presentation Specialist? Contact ArtisanTalent.com today.
Product managers are sometimes called the "CEO of a product." But what is a product manager really and how you do you land this role? How to crack the PM interview?
م/حسام مؤنس " ورشة العمل"
Negotiation skills
الورشة التي قدمت يوم الاربعاء 9 ابريل 2014 في دار الحكمة بالقاهرة
من فعاليات مشروع اعداد طبيب حكيم ناجح بالتعاون مع معتمد باتحاد الاطباء العرب
و ضمن موديول الطوارئ و التخدير و العناية المركزة
An introduction to the Jobs to Be Done customer research/insights framework, with a focus on how product managers can put Jobs to Be Done into practice with key tools such as customer interviews, surveys, prototyping, and A/B testing.
This how to was shared at Wisdom 2.0 Business in May 2012, and practiced among 400+ business leaders to help get the conference attendees present and connected to themselves and the people around them.
The check-in exercise was led by Chris Murchison, VP of Staff Development, Learning and Innovation at HopeLab.
For more information on HopeLab, visit hopelab.org.
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Insights from the book "The 7 Habits of Highly Effectively People" by Stephen R.Covey.
Learning from the session:
Habit Four - Think Win/Win
"We have committed the Golden Rule to Memory;
let us now commit it to life"
The Four Attributes That Drive Sales Growth And PerformanceKhufere Qhamata
The Four Attributes are four powerful qualities that permeate in every successful sales transaction on earth. Everyone possesses the Four Attributes, but only a few of us use them to their full potential. In this short presentation you will learn how to triple your sales output, retain high end clientele and consistently out perform your competition.
Need greater visibility into your sales funnel? See what reports top sales leaders use to manage and grow their pipeline and how you can make these insights your own.
Watch the session video: http://bit.ly/1MnIif1
Presented at 2016 TOCICO International Conference, Leesburg, VA, USA. Suggested practical approaches to improve sales performances: A design of Visual Board for managing Sales Pipeline, reinforcing Closing Initiatives, Development of Good Offer.
Authored by John Hamilton, this presentation focuses on how to move through the sales pipeline. Issues covered include where to source sales lead, how to engage your audience, and how to manage your pipeline.
John Hamilton is an accomplished executive with over 25+ years experience managing early stage startups to acquisitions and IPOs. John has vast sales and marketing expertise that has spanned several well known Boston based companies from Stratus Computer, EMC, FTP Software, Concord Communications, Phase Forward, Softricity (sold to Microsoft for $265M), XKoto and Viewfinity. His ability to scale companies has yielded significant returns for shareholders across the board.
Whether we have a 3 day sales process or a 3 month sales process, we all need to manage our pipeline of sales. Here is a quick and easy way to understand what it is, how it can help and how you can manage your revenue using it.
A look at the sales funnel and what marketing channels are appropriate at what stage.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
If you sell to the corporate marketing, having a strong value proposition is critical.
It helps you set up meetings with crazy-busy prospects. And, it helps them understand the value they get from changing from the status quo -- something they're loathe to do.
In this presentation, you'll discover how to craft powerful, customer-enticing value propositions that change everything.
How to Create a Strong Value Proposition Design for B2B - It's all about the ...Daniel Nilsson
You need to stand out in 3 seconds - The competition is fierce and you need to be able to catch interest in less than 3 seconds and then keep it. This is true no matter if you are creating a message for a presentation, the web, a speech or a video.
Most likely you do the following misstakes today
- You start a presentation with a company overview
- You start a presentation about your product
- Your webpage is all about your product
ä You have more then 10 words on your power point slide
Tools the super professionals use will be yours
In this presentation you will learn how to create amazing B2B Value Propositions Designs that will not only say what you need to say but will catch the interest of the person you are trying to reach in a totally new way. I will show you 4 tools that the super professionals use and how to use them.
I created this presentation after doing extensive research on how to create a strong value proposition. The data I have reviewed are from marketing experts, Gartner, reports and my own personal experience creating value propositions.
The purpose of the presentation is to share my conclusions on how to build a strong value proposition.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hear from you.
Some pictures can be a bit blurry when you view the presentation directly from the web. To view a high quality version of the presentation simply download it. If you have any questions please don't hesitate to contact me at www.daniel-one.com
How to Start a Day in a Good and Happy Way
Waking up to see another day is a blessing. Don't take it for granted. Make it count and be happy that you're alive.
Every day is a new day and even if something was wrong yesterday, we can get it right today
Yesterday is gone. Tomorrow has not yet come. We have only today. Let us begin.” ― Mother Teresa
When you open your eyes take a half-smile and then give yourself a good morning wish to fully wake up.
http://howtobehappy.guru/how-to-start-a-day-in-a-good-and-happy-way/
Spend a few minutes concentrating on your breathing and relaxing your body.
Do not jump out of bed and start the day as if you were living in autopilot mode.
Be aware of what you are doing, start to live the present, remember Happiness is in the present moment
Decide your first thought. Do not let the first thought decide the course of your day
Remember that thoughts create our emotions and moods.
Drink a glass of water on an empty stomach, warm water or at room temperature. Why?
Because our body after all the hours of sleep can be easily dehydrated
Have breakfast. Breakfast is really the most important meal of the day.
Decide to have a Happy and Good day and
Don't Let Anything or Anyone Ruin Your Happiness!
Click here if you would like to know more
http://howtobehappy.guru/how-to-start-a-day-in-a-good-and-happy-way/
The Many Faces of Sale Enablement: How You Can Triple Your Results With a Mor...Aggregage
Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.
5 Things You Can Do To Improve B2B Lead GenerationBrian Carroll
B2B Lead generation is rapidly changing process for companies with the advent of MarTech. In this presentation learn where B2B marketers can focus and what are the “best few” things they can do to improve their b2b lead generation efforts immediately.
User Generated Content in a Complex Sales EnvironmentAdam Proehl
This is the presentation that Adam Proehl gave at Pubcon Vegas 2011. Topic: Leveraging Reviews & User Generated Content in a Complex Sales Environment.
Are You Missing Copy on Your Page? How adding the right paragraph generated a...MarketingExperiments
Imagine one of your webpages for a moment. Are you absolutely sure you are communicating everything your customer needs to move to the next step?
What if you are losing business because a portion of your customers don’t have enough information to make a decision to buy?
In our next clinic, the MarketingExperiments team will reveal how one company captured 36% more total sales by adding a simple paragraph to its page.
Along with this case study, you’ll learn:
• How to diagnose your own page for copy problems
• What types of changes you can make to already high-performing copy
• The one thing your copy needs to state or imply before you talk about your product
• More copywriting case studies from our library
By now, most organizations have taken the first step in marketing automation, acquiring an enterprise class marketing automation system such as Act-On, Eloqua, Marketo, Aprimo or Pardot. However, very few organizations are actually taking advantage of the rich features these platforms offer. So while marketers aspire to leverage triggered events to launch timely customized nurture campaigns, the majority of outbound email from the systems is the same old batch and blast email programs of the past. Many are stuck figuring out where to start.
This presentation will teach you the approach to quickly launch marketing automation nurture campaigns without getting bogged down by overthinking the process. Topics covered include:
- The possible ROI of great nurture programs.
- The components of marketing automation campaigns that go beyond email.
- How to visualize and plan triggered events and nurture programs.
- Tips and best practices to boost ROI.
- Blending nurture with customized site calls to action and media based retargeting.
This presentation was given by Harry Gold, CEO of Overdrive Interactive, at NEDMA's 2015 Annual Conference.
9 CRO Hacks to Accelerate the B2B FunnelDemandWave
Effective CRO can dramatically improve lead quality, lead volume, cost per acquisition, and length of sales cycle. Check out "9 CRO Hacks to Accelerate the B2B Funnel" to get started today.
NFSSC - The Good, the Bad and the Ugly of Social MediaHelen Levinson
Expert advice on how to protect and monitor your brand online
Social media has experienced an explosion of growth over the last few years and has become much more than just a personal tool to have fun and stay connected; it is a vehicle that brands use to market their businesses, services and products online. But along with the benefits of using these tools lie potential pitfalls. Consider if information was leaked online and, even worse, you didn’t know it was out there. Are you prepared for serious damage control? Regularly monitoring your online reputation is crucial in protecting your brand. By following activity on social networks, blogs, message boards, and keeping an eye on YouTube videos, retailers can be aware of issues that arise, in turn respond quickly, minimizing the potential threat.
How Customer Reviews Impact the Buyer's Journey Vbout.com
In this presentation, we'll explain how you can build long-term relationships with your clients using reputation management solutions guaranteed to drive results.
I was asked to give a presentation at the 2015 Sellers Summit conference in Miami Florida. The conference was geared towards Amazon FBA and e-commerce sellers. The presentation focused on Facebook Advertising and tips I learned from working at a digital agency.
Lead Generation: Empathy - Your Lead Gen SuperpowerHannah Flynn
The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity.
Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder.
That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.
According to Gartner, each year businesses see 1/5th of their marketing budgets go to waste due to inaccurate data and reporting that leads to ineffective marketing decisions and under-performing campaigns. In this presentation, we will guide you through a proven and efficient process that standardizes the tracking and measurement of marketing campaigns. By eliminating siloes, boosting productivity, and addressing existing and future data accuracy challenges, this approach ensures reliable insights that drive informed decisions and deliver higher marketing return on investment (ROI).
Empowering Revolution in a New Customer Landscape Brian Vellmure
Will your organization lead the next revolution in your marketplace, empowering and giving voice to the latent motivations of your customers, or will it become a victim of a more agile, more united group of customers who will self organize around their collective needs and jobs, leaving your outdated organization in their wake?
Similar to How empathy will improve your marketing & sales pipeline (20)
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
4. @brianjcarroll
It begins with empathy
Photo credit: http://theleadingedgeblog.com/
Sharing another's feeling and thoughts
Empathy is the marketer’s intuition.
8. @brianjcarroll
Results to-date
• An integrated campaign that has generated over 12,000,000 impressions
• More than 10,000 downloads of gated content
• Results that have surpassed the team's goals by 250%
• Over $120 million in sales pipeline creation to date
Source: http://www.marketingsherpa.com/video/how-optum-generated-closed-contract
9. @brianjcarroll
1) Put your customers first
Instead of trying to sound interesting to others,
be interested.
Photo credit: http://blog.referralinstitutenn.co.uk/
14. @brianjcarroll
Quality
Patient
Access
Medical
Necessity
Reimbursement
Financial and
Clinical Analytics
Population Health
Management
Aligned
Incentives
Providing
Care
Clinical
Care
Coding and
Documentation
Care Delivery
Model
Managing
Health
Prepare
for Change
Optimize
Performance
Invest
New Capital
Patient
Satisfaction
Cost
Navigating the journey from providing care to managing health
Source: http://www.marketingsherpa.com/video/how-optum-generated-closed-contract
22. “It's very difficult to design something
for someone if you have no
empathy.”
Stewart Butterfield, CEO
Slack
Source: http://www.businessinsider.com/slack-ceo-starts-job-interviews-with-this-question-2016-2
23. “I fundamentally believe that
empathy is the most powerful force
in B2B marketing.”
Alan Cohen, Chief Commercial Officer
Illumio
Source: http://idg.me/22vNKtR
24. “The need for empathy towards the
buyer is huge. It’s a differentiator…”
Doug Brown, Chief Marketing Officer
IBM Systems
Source: http://www.zdnet.com/article/inside-ibm-digital-marketing-the-empowered-consumer-and-thought-leadership
26. @brianjcarroll
Empathy case study on the right message
26
Background: ActiveNetwork is a large event management software provider
Goal: To increase total lead inquiries (phone calls + form sign-ups) from
visitors who abandoned the free trial sign-up process
Research Question: Which email tone will result in a higher rate of lead
inquiries?
Test Design: A/B single factor split
Source: http://www.marketingexperiments.com/blog/research-topics/email-marketing/
email-copywriting-change-tone.html
27. @brianjcarroll
Control
Treatment
Empathy case study on the right message
Using A/B testing
Source: http://www.marketingexperiments.com/blog/research-topics/email-marketing/
email-copywriting-change-tone.html
29. @brianjcarroll
Treatment
Empathetic/Service Tone
7.08% Conversion Rate
Control
Standard Sales Tone
1.58% Conversion Rate
Empathy case study on the right message
Using A/B testing
Source: http://www.marketingexperiments.com/blog/research-topics/email-marketing/
email-copywriting-change-tone.htmlc
30. @brianjcarroll
Control
Treatment
Empathy case study on the right message
Using A/B testing
!
By addressing the customer’s anxiety (with empathy)
through the tone of the email copy, they saw a 349%
increase in total lead inquiries
Source: http://www.marketingexperiments.com/blog/research-topics/email-marketing/
email-copywriting-change-tone.html
31. @brianjcarroll
7) Practice empathy
Photo credit: https://www.flickr.com/photos/quinnanya/8043877054
When organizations allow a deep emotional understanding of
people’s needs to inspire them—and transform their work, their
teams and even their organization at large—they unlock the
creative capacity for innovation.
~ IDEO’s Empathy On The Edge
Be the change you want to see
32. @brianjcarroll
Takeaways
Empathy is your marketing intuition.
You can be high-customer or high-self. Be high-customer.
People don't want to be marketed “to,” people want to be communicated “with.”
People don’t buy from companies, people buy from people.
Apply empathy inside to positively impact those outside.