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Team BTL - Capabilities
Team BTL is a global experiential marketing agency that aims to fully integrate brands into targeted consumer lifestyles. The agency was founded by Garrett Webster to help brands communicate through local campaigns that foster engagement and leave lasting positive experiences. Team BTL specializes in influencer marketing, product seeding, social media strategy, and experiential activations to initiate online conversations about brands and amplify engagement.
Team BTL - Capabilities
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- 2. VISION + MISSION VISION WE ASPIRETO BECOME A LEADING GLOBAL EXPERIENTIAL AGENCY PROVIDING STRATEGY DIRECTION FOR BRANDS THAT WISH TO BE FULLY INTEGRATED IN THE LIFESTYLE OF TARGETED MULTICULTURAL CONSUMER GROUPS. MISSION WE EXIST TO HELP BRANDS COMMUNICATE THEIR MESSAGING AND FOSTER ENGAGEMENT AT THE LOCAL LEVEL BY CREATING BRAND CAMPAIGNS THAT CONNECT WITH CONSUMERS AND LEAVE LASTING FEEL GOOD EXPERIENCES.
- 3. FOUNDER GARRETT WEBSTER CONSUMER LIFESTYLEAND ENGAGEMENT SPECIALIST WITH A FOCUS ON ENTERTAINMENT AND EXPERIENTIAL MARKETING. PASSION FOR CONNECTING BRANDS WITH INFLUENCERS, AND CREATIVELY STARTING THE ONLINE CONVERSATION VIA SOCIAL MEDIA CHANNELS. TRACK RECORD OF SUCCESS WITH GUERILLA MARKETING, PROMOTIONS, AND PRODUCT SEEDING CAMPAIGNS + STRATEGY.
- 4. GARRETT WEBSTER NEW YORK ATLANTA JOHANNESBURG GLOBALMARKETING ADVISOR TEAM BTL - (BOUTIQUE LIFESTYLE MARKETING AGENCY) LUXURY BRAND EXPERIENCE: ESTÉE LAUDER COMPANIES (PRESCRIPTIVES, ORIGINS, SEAN JOHN FRAGRANCES) CONSULTING EXPERIENCE: REEEBOK (USA) MILLER COORS (USA) 47 BRAND (BOSTON) SAWA SHOES (PARIS) BET AFRICA (JOHANNESBURG) MAURICE DE MAURIAC (ZURICH) PALLADIUM BOOTS (LOS ANGELES)
- 5. CAPABILITIES INFLUENCER MARKETING PRODUCT SEEDING IDENTIFYINGAND ENGAGING KEY INFLUENCERS ON BEHALF OF BRANDS LEVERAGING CELEBRITY ASSETS TO AMPLIFY SOCIAL MEDIA SOCIAL MEDIA STRATEGY CREATE DIGITAL CONTENT FOR SOCIAL MEDIA PLATFORMS TO START THE CONVERSATION ONLINE ABOUT THE BRAND AND AMPLIFY SOCIAL MEDIA ENGAGEMENT EXPERIENTIAL ACTIVATION EVENT CONCEPT DESIGN AND EXECUTION
- 6. OBJECTIVES COLLABORATE PARTNER WITH LOCALTEAM TO SUPPORT THEIR INITIATIVES BUT BRING FRESH IDEAS AND ADD VALUE TO EXISTING CAMPAIGN IDENTIFY DEVELOP CALENDAR OF EVENTS AND IDENTIFY GRANULAR OPPORTUNITIES FOR BRAND INCLUSION + ACTIVATION AMPLIFY INITIATE CONVERSATION ABOUT THE BRAND ONLINE PARTICULARLY IN THE INFLUENCER SPACE
- 7. CONTACT Garrett Webster TEAM BTL +1404 934 4751 garrett@teambtl.net https://za.linkedin.com/in/garrettwebster