Group Name- i FAN CLUB The document discusses the history and leadership of Apple Inc. It provides details about the company's founding in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It then summarizes Apple's products, barriers faced, strategies for innovation and overcoming criticism. Key competitors in different product categories like personal computers, smartphones and mobile payments are also listed.

1. Group Name- i FAN CLUB
FANS :
Shubham Roy
Bhargava
Krishna Sai Jayanthi
Gowtham
Deepak Verma
Vaibhav

2. “The one who are crazy enough to thinks that they can change the wo
1955-2011

4. Company
history
Founded :- April 1, 1976; 41 years ago in Cupertino, California, United States
Founders :- Steve Jobs, Steve Wozniak, and Ronald Wayne
Headquarters :- Apple campus, Cupertino , California , united states
Number of locations :- 478 Apple retail stores in 17 countries
Industry :- Computer hardware, computer software, consumer electronics,
digital distribution
Products :- Mac ipod , iphone ipad, apple watch ,apple Tv macos , iOS ,watch OS
Services :- Apple pay, Apply store, online I tones stores.

5. Leadership style
under the leadership of Steve
Jobs
Steve Jobs
was an
unconventio
nal leader
Push for
perfection
Engage
face to
face
Combine
humanity
with
sciences
“Stay
hungry
Stay
foolish”

6. Product / process Innovation :
Ideas
Product Start-up Created
Prototyping
Apple’s New Product Process ( ANPP )
Weekly Executive Team Review
Testing the product
Rules of the Road

7. Barriers faced by Apple:
Technology Leadership Competition Economic

8. Identifying opportunities :
ExecutionOpportunitiesInnovation

9. How the idea got generated?
On April 1, 1976 the Apple company was founded.
It is also known as tech fairytale of one garage and three friend.
Basically we know about Steve jobs and woznaik but, without Ronald wayne there would not be ant I
phone , I pad.
Jobs met Woz at the Homebrew Computer Club, a gathering of enthusiasts in California's Menlo Park.
He produced the the first computer with a typewriter-like keyboard and the ability to connect to a regular
TV.
Jobs recognized his brilliance which lead to Apple I then to Apple II which was massive success.

10. Sources of Funding :
The first investment on Apple Inc. was made by Mike Markkula in 1977.
Wozniak sold his HP 65 Calculator for $500 and Jobs sold his VW bus for $750.
They meet Tyrell at Homebrew Computer Club.
Terrell wanted assembled computers, not printed circuit boards, to sell .
To meet the order they need $,15000 of parts, they went to bank for loan.
Finally they got the part on 30 day credit from Manager of Cramer Electronics at $25000.
In January 1977, Apple was valued at $5,309. By the end of December 1980, it went public for $1.79 billion.

11.  Become “The Name
 Ignore Your Critics
When Steve Jobs debuted the iPad, the critics stood in
line, throwing every insult they could muster. The critics
said that the iPad would fail. The numbers say otherwise.
Each and every time Apple decided to innovate, they were
laughed at. They prevailed anyway.
 Turn the Ordinary into Something Beautiful
They’ve been pioneering not only the features
of standard operating systems and computer
systems, but simultaneously reinventing the
design standards as well. As a result, we have
the gorgeous iMac, the beautiful new Macbook
Air, and who could forget, the amazing iPhone
7
 Justify Your Price
1. They build beautiful products for an audience that loves
them passionately.
2. They justify their price with features and benefits that
can’t be matched.
 Communicate in the Language of Your Audience
Take a look at any Apple product page and
you’ll find that though they do discuss
product specifications and technical
information, it’s hidden behind the benefits
that their audience is truly after.
Instead of display resolution, you’ll see
phrases like “edge to edge glass,” “retina
display,” and “LED backlighting.”
 Build a Tribe
It’s no secret that Apple has built one of the most hardcore
fan bases of any product and of any time. There’s a
reason they’re called “fanboys.”
You don’t buy MP3 players, you buy an iPod.
You don’t buy a smartphone, you buy an iPhone.
Strategies :

12. The
Personal
ity of
the
Apple
Brand
The
Customer
Franchise
and Brand
Equity of
Apple
The
Customer
Experience
from Apple
The Brand
Architecture
of Apple
The Halo
Effect of
the iPod

13. Apple's Way in Commercialization and
Business plan
Creative
conferences
invitation cards
Creating
emotional touch
of product
AdvertisementsCommercialization
Business Plan Marketing plan Product plan

14. Personal
Computers
While the personal computer running on Microsoft
operating systems has remained aww favorite of
consumers since the 1980s, Apple has maintained a loyal
following of users who report high satisfaction with the
company's Macintosh computers and Safari operating
system. Major competitors in this space include Dell,
Hewlett-Packard (HP), Acer and Lenovo.
The iPod revolutionized the Apple business model and
spurred an entire industry of mobile computing imitators.
Apple is by far the most profitable and biggest selling
company in this industry. Competitors include Google
,Samsung, Nokia and Asus.
The smartphone industry was once dominated by
Canadian giant Research in Motion. That changed quickly
with the introduction of the Apple iPhone. The iPhone has
literally decimated Research in Motion's business model
and caused the company to restructure several times.
Google produces the Android operating system, which is
installed on most non-Apple phones produced by Huawei,
Samsung, Sony, HTC, Lenovo and others
The two major players in this space are Apple and
Google, with the Apple iOS running on its iPhones and
iPods, and Google Android running on most competitor
phones and tablets. Each operating system interfaces
with iTunes and the Google Play Store respectively,
allowing users to purchase music, books, applications and
other media
Entering the mobile payment industry in October 2014,
Apple is a relative newcomer to this area. According
to CEO Tim Cook, the company took on more than 1
million users in its first 72 hours, making Apple Pay larger
than "all competitors combined." Key competitors in the
mobile payment industry include PayPal and Google.
KEY RIVALS :