Group Name- i FAN CLUB
FANS :
Shubham Roy
Bhargava
Krishna Sai Jayanthi
Gowtham
Deepak Verma
Vaibhav
“The one who are crazy enough to thinks that they can change the wo
1955-2011
Company
history
Founded :- April 1, 1976; 41 years ago in Cupertino, California, United States
Founders :- Steve Jobs, Steve Wozniak, and Ronald Wayne
Headquarters :- Apple campus, Cupertino , California , united states
Number of locations :- 478 Apple retail stores in 17 countries
Industry :- Computer hardware, computer software, consumer electronics,
digital distribution
Products :- Mac ipod , iphone ipad, apple watch ,apple Tv macos , iOS ,watch OS
Services :- Apple pay, Apply store, online I tones stores.
Leadership style
under the leadership of Steve
Jobs
Steve Jobs
was an
unconventio
nal leader
Push for
perfection
Engage
face to
face
Combine
humanity
with
sciences
“Stay
hungry
Stay
foolish”
Product / process Innovation :
Ideas
Product Start-up Created
Prototyping
Apple’s New Product Process ( ANPP )
Weekly Executive Team Review
Testing the product
Rules of the Road
Barriers faced by Apple:
Technology Leadership Competition Economic
Identifying opportunities :
ExecutionOpportunitiesInnovation
How the idea got generated?
On April 1, 1976 the Apple company was founded.
It is also known as tech fairytale of one garage and three friend.
Basically we know about Steve jobs and woznaik but, without Ronald wayne there would not be ant I
phone , I pad.
Jobs met Woz at the Homebrew Computer Club, a gathering of enthusiasts in California's Menlo Park.
He produced the the first computer with a typewriter-like keyboard and the ability to connect to a regular
TV.
Jobs recognized his brilliance which lead to Apple I then to Apple II which was massive success.
Sources of Funding :
The first investment on Apple Inc. was made by Mike Markkula in 1977.
Wozniak sold his HP 65 Calculator for $500 and Jobs sold his VW bus for $750.
They meet Tyrell at Homebrew Computer Club.
Terrell wanted assembled computers, not printed circuit boards, to sell .
To meet the order they need $,15000 of parts, they went to bank for loan.
Finally they got the part on 30 day credit from Manager of Cramer Electronics at $25000.
In January 1977, Apple was valued at $5,309. By the end of December 1980, it went public for $1.79 billion.
 Become “The Name
 Ignore Your Critics
When Steve Jobs debuted the iPad, the critics stood in
line, throwing every insult they could muster. The critics
said that the iPad would fail. The numbers say otherwise.
Each and every time Apple decided to innovate, they were
laughed at. They prevailed anyway.
 Turn the Ordinary into Something Beautiful
They’ve been pioneering not only the features
of standard operating systems and computer
systems, but simultaneously reinventing the
design standards as well. As a result, we have
the gorgeous iMac, the beautiful new Macbook
Air, and who could forget, the amazing iPhone
7
 Justify Your Price
1. They build beautiful products for an audience that loves
them passionately.
2. They justify their price with features and benefits that
can’t be matched.
 Communicate in the Language of Your Audience
Take a look at any Apple product page and
you’ll find that though they do discuss
product specifications and technical
information, it’s hidden behind the benefits
that their audience is truly after.
Instead of display resolution, you’ll see
phrases like “edge to edge glass,” “retina
display,” and “LED backlighting.”
 Build a Tribe
It’s no secret that Apple has built one of the most hardcore
fan bases of any product and of any time. There’s a
reason they’re called “fanboys.”
You don’t buy MP3 players, you buy an iPod.
You don’t buy a smartphone, you buy an iPhone.
Strategies :
The
Personal
ity of
the
Apple
Brand
The
Customer
Franchise
and Brand
Equity of
Apple
The
Customer
Experience
from Apple
The Brand
Architecture
of Apple
The Halo
Effect of
the iPod
Apple's Way in Commercialization and
Business plan
Creative
conferences
invitation cards
Creating
emotional touch
of product
AdvertisementsCommercialization
Business Plan Marketing plan Product plan
Personal
Computers
While the personal computer running on Microsoft
operating systems has remained aww favorite of
consumers since the 1980s, Apple has maintained a loyal
following of users who report high satisfaction with the
company's Macintosh computers and Safari operating
system. Major competitors in this space include Dell,
Hewlett-Packard (HP), Acer and Lenovo.
The iPod revolutionized the Apple business model and
spurred an entire industry of mobile computing imitators.
Apple is by far the most profitable and biggest selling
company in this industry. Competitors include Google
,Samsung, Nokia and Asus.
The smartphone industry was once dominated by
Canadian giant Research in Motion. That changed quickly
with the introduction of the Apple iPhone. The iPhone has
literally decimated Research in Motion's business model
and caused the company to restructure several times.
Google produces the Android operating system, which is
installed on most non-Apple phones produced by Huawei,
Samsung, Sony, HTC, Lenovo and others
The two major players in this space are Apple and
Google, with the Apple iOS running on its iPhones and
iPods, and Google Android running on most competitor
phones and tablets. Each operating system interfaces
with iTunes and the Google Play Store respectively,
allowing users to purchase music, books, applications and
other media
Entering the mobile payment industry in October 2014,
Apple is a relative newcomer to this area. According
to CEO Tim Cook, the company took on more than 1
million users in its first 72 hours, making Apple Pay larger
than "all competitors combined." Key competitors in the
mobile payment industry include PayPal and Google.
KEY RIVALS :
Apple big game

Apple big game

  • 1.
    Group Name- iFAN CLUB FANS : Shubham Roy Bhargava Krishna Sai Jayanthi Gowtham Deepak Verma Vaibhav
  • 2.
    “The one whoare crazy enough to thinks that they can change the wo 1955-2011
  • 4.
    Company history Founded :- April1, 1976; 41 years ago in Cupertino, California, United States Founders :- Steve Jobs, Steve Wozniak, and Ronald Wayne Headquarters :- Apple campus, Cupertino , California , united states Number of locations :- 478 Apple retail stores in 17 countries Industry :- Computer hardware, computer software, consumer electronics, digital distribution Products :- Mac ipod , iphone ipad, apple watch ,apple Tv macos , iOS ,watch OS Services :- Apple pay, Apply store, online I tones stores.
  • 5.
    Leadership style under theleadership of Steve Jobs Steve Jobs was an unconventio nal leader Push for perfection Engage face to face Combine humanity with sciences “Stay hungry Stay foolish”
  • 6.
    Product / processInnovation : Ideas Product Start-up Created Prototyping Apple’s New Product Process ( ANPP ) Weekly Executive Team Review Testing the product Rules of the Road
  • 7.
    Barriers faced byApple: Technology Leadership Competition Economic
  • 8.
  • 9.
    How the ideagot generated? On April 1, 1976 the Apple company was founded. It is also known as tech fairytale of one garage and three friend. Basically we know about Steve jobs and woznaik but, without Ronald wayne there would not be ant I phone , I pad. Jobs met Woz at the Homebrew Computer Club, a gathering of enthusiasts in California's Menlo Park. He produced the the first computer with a typewriter-like keyboard and the ability to connect to a regular TV. Jobs recognized his brilliance which lead to Apple I then to Apple II which was massive success.
  • 10.
    Sources of Funding: The first investment on Apple Inc. was made by Mike Markkula in 1977. Wozniak sold his HP 65 Calculator for $500 and Jobs sold his VW bus for $750. They meet Tyrell at Homebrew Computer Club. Terrell wanted assembled computers, not printed circuit boards, to sell . To meet the order they need $,15000 of parts, they went to bank for loan. Finally they got the part on 30 day credit from Manager of Cramer Electronics at $25000. In January 1977, Apple was valued at $5,309. By the end of December 1980, it went public for $1.79 billion.
  • 11.
     Become “TheName  Ignore Your Critics When Steve Jobs debuted the iPad, the critics stood in line, throwing every insult they could muster. The critics said that the iPad would fail. The numbers say otherwise. Each and every time Apple decided to innovate, they were laughed at. They prevailed anyway.  Turn the Ordinary into Something Beautiful They’ve been pioneering not only the features of standard operating systems and computer systems, but simultaneously reinventing the design standards as well. As a result, we have the gorgeous iMac, the beautiful new Macbook Air, and who could forget, the amazing iPhone 7  Justify Your Price 1. They build beautiful products for an audience that loves them passionately. 2. They justify their price with features and benefits that can’t be matched.  Communicate in the Language of Your Audience Take a look at any Apple product page and you’ll find that though they do discuss product specifications and technical information, it’s hidden behind the benefits that their audience is truly after. Instead of display resolution, you’ll see phrases like “edge to edge glass,” “retina display,” and “LED backlighting.”  Build a Tribe It’s no secret that Apple has built one of the most hardcore fan bases of any product and of any time. There’s a reason they’re called “fanboys.” You don’t buy MP3 players, you buy an iPod. You don’t buy a smartphone, you buy an iPhone. Strategies :
  • 12.
    The Personal ity of the Apple Brand The Customer Franchise and Brand Equityof Apple The Customer Experience from Apple The Brand Architecture of Apple The Halo Effect of the iPod
  • 13.
    Apple's Way inCommercialization and Business plan Creative conferences invitation cards Creating emotional touch of product AdvertisementsCommercialization Business Plan Marketing plan Product plan
  • 14.
    Personal Computers While the personalcomputer running on Microsoft operating systems has remained aww favorite of consumers since the 1980s, Apple has maintained a loyal following of users who report high satisfaction with the company's Macintosh computers and Safari operating system. Major competitors in this space include Dell, Hewlett-Packard (HP), Acer and Lenovo. The iPod revolutionized the Apple business model and spurred an entire industry of mobile computing imitators. Apple is by far the most profitable and biggest selling company in this industry. Competitors include Google ,Samsung, Nokia and Asus. The smartphone industry was once dominated by Canadian giant Research in Motion. That changed quickly with the introduction of the Apple iPhone. The iPhone has literally decimated Research in Motion's business model and caused the company to restructure several times. Google produces the Android operating system, which is installed on most non-Apple phones produced by Huawei, Samsung, Sony, HTC, Lenovo and others The two major players in this space are Apple and Google, with the Apple iOS running on its iPhones and iPods, and Google Android running on most competitor phones and tablets. Each operating system interfaces with iTunes and the Google Play Store respectively, allowing users to purchase music, books, applications and other media Entering the mobile payment industry in October 2014, Apple is a relative newcomer to this area. According to CEO Tim Cook, the company took on more than 1 million users in its first 72 hours, making Apple Pay larger than "all competitors combined." Key competitors in the mobile payment industry include PayPal and Google. KEY RIVALS :

Editor's Notes