Apple is an American technology company founded in 1976 that designs, develops, and sells consumer electronics, computer software, and personal computers. It is best known for the Mac line of computers, the iPod, iPhone, iPad and its software products including the macOS and iOS operating systems. Apple has over 400 retail stores worldwide and had annual revenue of $156 billion in 2012, making it the largest publicly traded corporation by market capitalization.

1. Group Member
Bhargav Shiani
Amar Bhavsar Submitted To
Alpesh Patel
Vikram Raygar

2.  Born: 24 February 1955
 Died: 5 October 2011 (cancer)
 Birthplace: San Francisco, California
 Best known as:The co-founder of Apple computers

3. Mission
Statement:
“Apple is committed to bringing the best
personal computing experience to
students, educators, creative professionals
and consumers around the world through
its innovative hardware, software and
Internet offerings.”

4. Vision
“ I skate to where the puck is
going to be, not where it has
been.”

5. Inputs, Outputs, &
Feedback
Inputs: Outputs:
 Steve Jobs  iPod
 17,000 Employees  Mac Computers
 iPhone 3G
 200+ Retail Stores
Feedback:
•Customer
Support/Service
•AppleCare

6. Introduction For Apple
company
 Apple Computer, Inc., is an American multinational
corporation California that designs, develops, and sells
consumer electronics, computer software and personal
computers.
 Its best-known hardware products are the Mac line of
computers, the iPod music player, the iPhone smartphone,
and the iPad tablet computer.
 Its software includes the OS X and iOS operating systems,
the iTunes media browser, the Safari web browser, and the
iLifeand iWork creativity and production suites.
 The company was founded on April 1, 1976, and
incorporated as Apple Computer, Inc. on January 3,
1977.The word "Computer" was removed from its name on
January 9, 2007, reflecting its shifted focus towards
consumer electronics after the introduction of the iPhone.

7.  As of November 2012, Apple maintains 394 retail stores in
fourteen countries as well as the online Apple Store and
iTunes Store.
 It is the second-largest publicly traded corporation in the
world by market capitalization, with an estimated value of
US$414 billion as of January 2013.
 As of September 29, 2012, the company had 72,800
permanent full-time employees and 3,300 temporary full-
time employees worldwide.
 Its worldwide annual revenue in 2012 totalled $156 billion.

8. What Does Apple Do?
 Apple is an innovative company that
manufactures, markets, and sells many kinds of
consumer electronic devices.
 Apple has developed a series of computers,
phones, portable media players, software, and
many other products that have advanced
technology from what it used to be, as well as
creating new needs from the consumers.

9. A Greener Apple…
 With the recent concern with global warming,
Apple has decided to take a stand and do a few
things to help lessen their carbon footprint on the
environment.

10. The History Off
Apple
 Apple was established on April 1, 1976, by Steve Jobs, Steve
Wozniak and Ronald Wayne.
 The Apple I went on sale in July 1976 and was market-
priced at $666.66.(36522.97 in Indian rupee)
 The Apple II was introduced on April 16, 1977, at the first
West Coast Computer Faire, It differed from its major
rivals.
 The Apple II was chosen to be the desktop platform for the
first "killer app" of the business world.
 The company introduced the ill-fated Apple III in May 1980
in an attempt to compete with IBM and Microsoft in the
business and corporate computing market

11.  The Apple I, Apple's first product, was sold as an assembled
circuit board and lacked basic features such as a keyboard,
monitor, and case. The owner of this unit added a keyboard
and a wooden case.
 In 1984, Apple next launched the Macintosh. Its debut was
announced by the now famous $1.5 million television
commercial "1984“.

12.  The Macintosh Portable was introduced in 1989 and was
designed to be just as powerful as a desktop Macintosh, but
weighed a bulky 7.5 kilograms (17 lb) with a 12-hour battery
life.
 After the Macintosh Portable, Apple introduced the
PowerBook in 1991.
 The MacBook Pro, Apple's first laptop with an Intel
microprocessor, announced in January 2006.

13.  Apple achieved widespread success with its iPhone, iPod
Touch and iPad products, which introduced innovations in
mobile phones, portable music players and personal
computers respectively.
 Apple retail stores allow potential customers to use floor
models without making a purchase.
(Apple Store, North Michigan Avenue, Chicago, Illinois in
2005)

14. SWOT
Strengths: Opportunities:
 Retail Store  Stock Investments
 Products/Branding  Jobs-Moving Up
 Steve Jobs
 Marketing/
Advertising
 Innovation Threats:
Weaknesses:  Copy-Cat Products
 Non-Compatibility  Market Share-PC’s
 Price  Too Broad
 Proprietary  Steve Jobs Health

15. Chairman Of Apple
inc.
 Arthur D. Levinson (born March
31, 1950) is the chairman
of Genentech (1999 to present) and
the chairman of Apple Inc. (2011 to
present).
 He received his bachelor's degree
from the University of
Washington in Seattle in 1972, and
his PhD in Biochemistry Arthur D.
from Princeton University in 1977 Levinson
Chairman Of Apple
inc.

16. Executives Of Apple
Tim Cook Peter
CEO Of Apple Oppenheimer
inc Chief Financial
Officer

17. Philip W Schiller
senior vice president of
Jonathan Ive
Worldwide Marketing
Senior Vice
President of
Industrial Design, Apple

18.  Mark Papermaster is the
Chief Technology Officer
at Advanced Micro
Devices.
 He previously was the
Senior Vice President of
Devices Hardware
Engineering at Apple
Inc.
 He replaced Tony Fadell
who was responsible for Mark Papermaster
the team that created the SVP and CTO,
iPod AMD

19. Scott Forstall
Advisor Of Apple inc.

20. Products of apple

21. Accessor
ies

22. Profile - Apple Corporation
Company Stock Performance
Graph shows a five-year comparison of cumulative
total shareholder return for the Company.

23. Profile - Apple Corporation
Financial Results for 07’
 2007: Revenue-$9.6 billion & net quarterly profit of
$1.58 billion.
 2006: Revenue-$7.1 billion & net quarterly profit of
$1 billion.
 Gross margin increased from 31.2% to 34.7% a year
ago. International sales account for 45% of revenue.
Share Holders:
 As of November 2, 2007, there were 30,336
shareholders of record.

25. Profile - Apple Corporation
Consolidated P&L Statement
Earnings Per Gross Margin for each of the last three fiscal years are as follows (in millions, except
percentages):
September 29, 2007 September 30, 2006 September 24, 2005
 Net sales . . . . . . . . . . . . . . . . . $24,006 $19,315 $13,931
 Cost of sales . . . . . . . . . . . . . . . 15,852 13,717 9,889
 Gross margin . . . . . . . . . . . . . $ 8,154 $ 5,598 $ 4,042
 Gross margin percentage . . . . . 34.0% 29.0% 29.0%
Gross margin percentage of 34.0% in 2007 increased significantly from 29.0% in 2006. The primary drivers of this
increase were more favorable costs on certain commodity components, including NAND flash memory and DRAM
memory, higher overall revenue that provided for more leverage on fixed production costs and a higher percentage of
revenue from the Company’s direct sales channels.
Liquidity and Capital Resources
 Cash, equivalents, investments . $15,386 $10,110 $8,261
 Accounts receivable, net . . . . . . . . . $ 1,637 $ 1,252 $ 895
 Inventory . . . . . . . . . . . . . . . . . . . . . $ 346 $ 270 $ 165
 Working capital . . . . . . . . . . . . . . . . $12,657 $ 8,066 $6,813
 Annual operating cash flow . . . . . . . $ 5,470 $ 2,220 $2,535
As of September 29, 2007, the Company had $15.4 billion in cash, cash equivalents, and short-term investments, an
increase of $5.3 billion over the same balance at the end of September 30, 2006.

26. Strength of Business Strategy
 Strategy leverages its unique ability to design and
develop its own operating system, hardware,
application software, and services to provide its
customers new products and solutions with
superior ease-of-use, seamless integration, and
innovative industrial design.
 Continual investment in research and
development is critical to new products and
technologies.
 Continual refinement of already established
products.

27. Where is Apple
Located?
 Apple’s main headquarters is located at 1 Infinite
Loop, Silicon Valley, California.

28. Where is Apple
Located?
 Apple has over 200 retail locations across the U.S. To
find a store nearest you, Apple’s main website provides a
search engine that can provide that information.

29. iPhone 3G
Twice as Fast. Half the Price
 16 GB G3 iPhone $349
 Cell phone
 iPod Touch
 GPS
 App Store
 Calendar
 Internet: browse the web,
e-mail, weather, take
notes, view maps, etc...

30. Apple vs. PC
Price:
Price:  $1,299
 $1,199
 $239 -3 Year extended warranty.
 $169 -3 Year extended warranty.  $69.99 Norton Internet security.
 $0 Internet security not necessary.  $149.99 Microsoft Office 2007.
 $149.99 Microsoft Office 2007. Total: $1,757.98
Total: $1,517.99 Features:
 Windows Vista operating system
Features:
 22” screen.
 Apple’s Leopard Operating System  2.5 GHz processor Intel Core2 Duo,
 20” screen.  4 GB of SDRAM, and
 2.4 GHz processor,  320 GB of Storage Space.
 1 GB of RAM, and  Burn and watch personal videos with the built-in slot-
load DVD
 250 GB of Storage Space.
 Watch, pause, rewind, & record live TV
 Burn and watch personal videos with the built-in
 Get quick, easy touch-screen access to your programs.
slot-load DVD.

31. Work Environment
 Creative Freedom
“ You can create more than any other consumer
electronic company.”
• Relaxed Atmosphere
“Funny, brilliant, relaxed co-workers and modern,
spacious, beautiful offices filled with comfortable
couches and huge picture windows make work time a
pleasure.”
• Passion for the products
"There's a passion for products and attention to the
most minute details," posted a Mac specialist.

32. Employee Benefits
 Apple Inc. offers each full-time employee health,
disability and life insurance through a program called
Flexible Benefits.
 Apple employees are given FlexDollars to purchase
basic benefits or have the option to allocate the money
to a different department.
 Full-time employees are offered 401(k) plans, stock
options and financial education.
 Corporate employees can take part in the Apple-Health

33. Advancement/Job
Opportunities
 Apple provides advancement opportunities for
employees who start as low as concierge in a
retail store to quickly move up to corporate
positions with in the company.
 Newly graduated students have a chance to
work at Apple Inc. through their New Grad.
Employment Opportunity-No experience
needed!
 Main qualification: “sharp intellect, a top notch
educational background, and the energy to
move the industry forward.”

34. Most Famous Ad
Campaigns
 1997: “Think Different” ad campaign was created
 2002: “Apple Switch” ads
 2006: “Get a Mac” more famously known as PC vs.
Mac