Apple Inc. is an American technology company founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It designs and markets consumer electronics like the iPhone, iPad and Mac computers. Apple has long been a trendsetter in product innovation and currently has the largest market share and profits of any technology company in the world, though it faces increasing competition from other brands. Despite selling a relatively low volume of smartphones compared to competitors, Apple earns a disproportionately high percentage of global smartphone profits, demonstrating the brand loyalty and premium prices it commands.

1. L U YA N G
APPLE INC.

2. ABSTRACT
• Apple Inc. is an American multinational corporation that
designs and manufactures consumer electronics and
computer software products.
• The company was started by Steve Jobs, Steve
Wozniak, and Ronald Wayne in the 1970’s. . Apple uses
many different types of business models to make their
consumers more effective in their work.
• There are many vivid products of Apple Company such
as iPhone, iPod, iPad, and apple watch. From this,
consumers can be provided a sort of more safe and
technological approach to work.

3. INTRODUCTION
• Apple is an American multinational technology company which is the
largest information technology company in the world. It designs and
markets consumer electronics, computer software and personal
computers.
• Apple was established on April 1, 1976, by Steve Jobs, Steve
Wozniak and Ronald Wayne. With long-term developing over 40
years, Apple Company recently reported revenue of $74.6 billion
and a mind-blowing $18 billion in profits for a single quarter, which is
the largest quarterly earnings of any company ever.
• And on the other hand, Apple's brand as twice as valuable as
Microsoft, it is the second most valuable brand in the world. Apple's
products have a high level of brand loyalty; as a result, it makes
huge profits to its company. With the high quality of Apple products,
consumers can receive not only the advanced technology but also
much better services, including work and entertainment.

4. THINK DIFFERENT
• "Think different." was an advertising slogan for Apple,
Inc. in 1997 created by the Los Angeles office of
advertising agency.
• The slogan has been widely taken as a response to
IBM's slogan "Think”. It was used in a television
commercial, several print advertisements, and a number
of TV promos for Apple products.
• Jobs said: I think that’s very important and however you
learn that, once you learn it, you’ll want to change life
and make it better, because it’s kind of messed up, in a
lot of ways. Once you learn that, you’ll never be the
same again.”

5. BODY OF REPORT
• For the market share of Apple products, Apple had a
global market share of 9.2 percent of the mobile phone
market in the fourth quarter of 2012. Asia has been the
biggest market in terms of Apple market share.
• For example, iPhone successfully comes to China and
Korea, which leads to a more competitive environment
for smartphone markets like Samsung and Huawei. And
also, iPhone as a part of Apple products, which sold over
4% of the world and now continuing to rise. It has
become the most popular product of all Apple products.

6. BODY OF REPORT

7. CONCLUSION
• To sum up, over 35 years, Apple has been a trend-setter
company as a leader in global product innovation. Apple
Inc. designs not only a kind of technological products but
also proves an advanced development of technology.
• Those products provided by Apple Company have lots
of advantages which include higher quality and services,
special logo image, and huge profits.
• Although Apple has the biggest market share in the
world, it also faces more competition and challenge
which will promote itself become better in the future.

8. BIBLIOGRAPHY
• Dilger, D. E. ( November 16, 2015). Apple now inhaling 94
percent of global smartphone profits, selling just 14.5 percent
of total volumes.
• HASELTON, T. (| JANUARY 21, 2015). iPhone 6 and iPhone
6 Plus Take Huge Slice of Samsung’s Pie at Home.
• Hormby, T. (- 2013.08.10). Think Different: The Ad Campaign
that Restored Apple’s Reputation.
• Jones, C. ( Feb 21, 2016). Apple's iPhone: Market Share Vs.
Profits.