Steve Jobs, Apple Inc.


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Steve Jobs, Apple Inc.

  1. 1. iStory <br /> Steve Jobs, Apple Inc.<br />Presented By:<br />Mukul Singh<br />
  2. 2. Image of the distinctive, individualistic Silicon Valley entrepreneur, emphasizing the importance of design and aesthetics.<br />His work is driving forward the development of products that are both functional and elegant.<br />Jobs is listed as either primary inventor or co-inventor in over 230 awarded patents or patent applications.<br />Known for his innovative & charismatic nature.<br />Steven Paul jobs<br />
  3. 3. Took birth on February 24, 1955 in San Francisco and was adopted by Paul and Clara Jobs.<br />In 1972, Jobs graduated from high school and enrolled in Reed College in Portland, Oregon. Although he dropped out after one semester.<br />In 1974, he worked as a technician at Atari, a manufacturer of popular video games.<br />About Steve jobs<br />
  4. 4. Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell the Apple I personal computer kit.<br />The Apple I was sold as a motherboard (with CPU, RAM, and basic textual-video chips).<br />Apple was incorporated on January 3, 1977.<br />Beginning of apple Inc.Apple i<br />
  5. 5. Steve Jobs began working on the Apple Lisa in 1978.<br />First personal computer sold to the public with a GUI.<br />In 1984, Apple launched the Macintosh.<br />Macintosh was a success.<br />Apple introduced the PowerBook in 1991, which established the modern form factor and ergonomic layout of the laptop computer.<br />Beginning of apple Inc.continued…first Macintosh<br />
  6. 6. Apple has been so successful in these last years thanks to its fresh, imaginative way to think and do its business.<br />Awinning combination of exceptional products, great style and design, great strategy, innovative marketing, sleek and enticing communications.<br />Where Apple really stands out is in marketing.<br />Competitive advantage:<br />
  7. 7. Apple owes its overwhelming success in the last years to the iPhone and to the smart iPod and iTunes product combination. <br />Acombination of a great hardware piece with great style, great software, great performance, user friendly interface, with a good e-business service. <br />The iPod + iTunes halo effect and new great Mac computers and Mac OS software did the rest in increasing Apple revenue stream.<br />Reasons for apple’s success<br />
  8. 8. Apple's product strategy is to create innovative products and services aligned with a "digital hub" strategy.<br />Apple Mac computer products function as the digital hub for digital devices, including the Apple iPod, personal digital assistants, cellular phones, digital video and still cameras, and other electronic devices.<br />Marketing strategy of apple<br />
  9. 9. Apple communication is sober, intriguing, simple, clear, minimalist and clever. And it has a style of its own. Both in the TV ads, print ads and in online communications<br />Doing it with style and cleverness is a very good point. It boosts sales, also enhances the brand value too.<br />The famous "I am a Mac, I am a PC" TV ads are a milestone in communications. Smart, simple, effective and humiliating (for Microsoft ...).<br />Marketing strategy of apple continued…"Get a Mac" campaign.<br />
  10. 10. TV Ad of “Get a mac”<br />
  11. 11. Apple has a branding strategy that focuses on the emotions. <br />Its about lifestyle, imagination, liberty regained, innovation, passion, hopes, dreams and aspirations;, and power-to-the-people through technology.<br />The Apple brand personality is also about simplicity and the removal of complexity from people's lives; people-driven product design; and about being a really humanistic company with a heartfelt connection with its customers.<br />The Apple Brand Personality<br />
  12. 12. Apple won eight “iF Product Design Awards”at the CeBIT 2008 show in Hanover, Germany.<br />Apple's iPhone wins J.D. Power award.<br />No.1 in Fortune Magazine's "Most Admired Companies" poll.<br />Apple iPad wins both the gadget of the year and readers' gadget of the year in the 2010 Stuff Gadget Awards.<br />The prestigious Black Pencil D&AD Awards, for the design of the iMac and the iPhone.<br />Awards and accoladesBlack Pencil<br />
  13. 13. Apple 3G iPhone has won 4 categories of competition British Technology Awards 2008:<br />Innovation of the year - Apple 3G iPhone<br />The most stylish technology of the year - Apple 3G iPhone<br />The best mobile phone year - Apple 3G iPhone<br />Gadget year - Apple 3G iPhone<br />Best Music Technology: Apple iTunes.<br />iPhone 4 Has Won The Best Mobile Device Award At Barcelona.<br />iPhone 4 Wins Best Mobile Device At MWC 2011.<br />Awards and accoladesBritish technologyawards<br />
  14. 14. Was Awarded the National Medal of Technology from President Ronald Reagan in 1984.<br />Jefferson Award for Public Service in 1987.<br />On November 27, 2007, Jobs was named the most powerful person in business by Fortune Magazine.<br />In August 2009, Jobs was selected the most admired entrepreneur among teenagers on a survey by “Junior Achievement”.<br />Awards & honors of Steve jobs<br />
  15. 15. On November 5, 2009, Jobs was named the CEO of the decade by Fortune Magazine.<br />In November 2009 Jobs was ranked 57th on Forbes: The World's Most Powerful People.<br />In December 2010, the Financial Times named Jobs its person of the year for 2010.<br />On December 5, 2007, California Governor Arnold Schwarzenegger inducted Jobs into the California Hall of Fame.<br />Awards & honors of Steve jobs<br />
  16. 16. Csr initiatives<br />
  17. 17. Csr initiatives<br />For more info on Apple CSR log on to: Corporate Social Responsibility page: <br />
  18. 18. He takes personal responsibility for everything.<br />Rational & holistic decision maker.<br />Born inventor & innovator.<br />Highly individualistic.<br />Knows the ways of creating market for his products & services.<br />Understands the consumer needs & makes them buy every product that he has to offer.<br />Entrepreneurial skills of Steve jobs<br />
  19. 19. All the marketing strategies, product launches, TV commercials, awards, innovations etc. is solely because of Steve Jobs.<br />Being a major force behind the success of Apples computers and being an innovative technology and Internet entrepreneur.<br />Converting & creating the market for apple is a tremendous entrepreneurial skill displayed by Steve Jobs, hence a learning lesson.<br />To have self belief & believing in what you do.<br />Lessons learned &Conclusions<br />
  20. 20. <br /><br /><br /><br /><br />Apple Video commercial by<br />Acknowledgements<br />
  21. 21. Thanks queries invited…<br />