Apple inc presentation 2018

7. ž Introduction
ž Vision
ž Mission
ž Company Profile
ž Major Hardware Products
ž Major Software Products
ž Stores & Servicesž Stores & Services
ž Evolution of APPLE inc.
ž Various Product Cycle
ž Apple Segmentation, Targeting and Positioning
ž competitors
ž Marketing mix of Apple as a company
ž Sales Data and Operating Expenses
ž SWOT analysis of Apple as a company

8. • Apple Inc. (previously Apple Computer,
Inc.) is an American multinational
corporation.
• Apple Inc. ignited the personal computer
revolution in the ١٩٧٠s with the Apple II.
• The company's best-known products include
the Macintosh line of computers, the iPod, the
iPhone and the iPad.

9. “Man is the creator of change in this world.
As such he should be above systems andAs such he should be above systems and
structures, and not subordinate to them.”

10. “the Company is committed to bringing the best
personal computing, portable digital music andpersonal computing, portable digital music and
mobile communication experience to students,
educators, creative professionals, businesses,
government agencies, and consumers through
its innovative hardware, software, peripherals,
services, and Internet offerings.”

11. • Established : on April ١,١٩٧٦.
• Founders : Steve Jobs, Steve Wozniak,
and Ronald Wayne.
• Industry :• Industry :
Computer Hardware
Computer Software
Consumer electronics
Digital distributions

15. ž Apple TV
ž iPad
ž iPhone
ž iPod (Classic, Nano, Shuffle, Touch)ž iPod (Classic, Nano, Shuffle, Touch)
ž Mac (iMac, MacBook, MacBook
Air, MacBook Pro, Mini, Pro)

16. ž Mac OS X
ž iOS
ž iTunes
ž iWorkž iWork
ž QuickTime
ž Safari
ž iLife

17. ž App Store
ž Game Center
ž iAd
ž iBook storež iBook store
ž iTunes Store
ž iWork.com
ž iCloud

23. DudovskiyJohnby٢٠١٧,٦MarchPosted on

24. ž Microsoft
ž Linux
ž Dell
ž HP
ž Nokia
ž HTC
ž Samsung
ž Google
ž Lenovo
ž RIM
ž Google
ž Sony

25. Apple Inc. | ٢٠١٧ Form ١٠-K | ٢٣

26. Apple Inc. | ٢٠١٧ Form ١٠-K | ٢٣

27. https://www.forbes.com/powerful-brands/list/#tab:rank

28. ٢٠١٧,٢٣DecemberBhasinHiteshBy

29. ž Macintos
ž Ipod
ž Iphone
ž Ipad
ž Iwatchž Iwatch
ž Software and services
ž Innovative, well designed and researched products
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30. ž Apple has very innovative products which delights their
customers. Naturally, when they are superior to their
competitors, most of their products have premium
pricing. The Macbook, Ipad, Iphone, Iwatch are all
premium products.
One of the reasons for the premium pricing policy ofž One of the reasons for the premium pricing policy of
Apple is the technology used in its
products. People swear that once you get used to a
MacBook, you won’t go for any other type of laptop.
Same is said for Iphone and Ipad as well. Naturally, with
such fan following, and with the brand value that it has,
Apple demands premium pricing for all its products.
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31. Apple has various ways to distribute its products
ž Apple stores
ž Trade partners
ž Retail
ž Onlinež Online
ž Store layouts
ž Helpful staff
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32. Apple is known for its smart and elegant promotions.
ž Elegant promotions
ž Talking to the point
ž Premium media
ž Very few price based offers
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34. ž Innovative products
ž Leadership position
ž Brand equity
ž Design & Technology
ž Distributionž Distribution
ž Steve jobs
ž Margins
ž Consumer focus
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35. ž Matching Customer expectations
ž Incompatibility
ž Dependency on few products
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36. ž Apple cars
ž Technological advancement
ž The growing market
ž Iwatch and Apple TVž Iwatch and Apple TV
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37. ž Market penetration in Smartphones
ž Laptop competition
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