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Apple Inc Case Study

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Apple Case Study- By Shail Daswani(UG Student, IIT Kharagpur)
Under the Guidance of Prof. Sameer Mathur(IIM Lucknow)

Published in: Technology
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Apple Inc Case Study

  1. 1. APPLE INC. Think Different!
  2. 2. HISTORY Apple was founded on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne. 1984: The Macintosh was INTRODUCED. 1998: Apple introduced the all-in-one iMac. 1999: The iBook CAME UP. AND THE INNOVATIONS CONTINUED..
  3. 3. SINCE THEN, APPLE HAS TRANSFORMED INTO A MULTINATIONAL TECHNOLOGY COMPANY THAT DESIGNS, DEVELOPS, AND SELLS CONSUMER ELECTRONICS, COMPUTER SOFTWARE, AND ONLINE SERVICES.
  4. 4. The Apple Ipod, where it all started…
  5. 5. Apple’s next-largest product launch after the iPod was the iPhone, its 2007 entry to the cell phone industry. With core innovative features which were never seen before, the cumulative sales of iPhone reached $1.1 million in just 3 months after its release! Touch Screen Board Virtual Keyboard Internet & Email capabilities
  6. 6. Apple has transformed the way people listen to music, play video games, talk on the phone, and even read books. The company’s revolutionary product innova- tions are the reasons why the company topped Fortune’s Most Admired Companies list every year from 2008 to 2014.
  7. 7. COMPUTERS CATEGORY COMPETITORS KEY COMPETITORS
  8. 8. SMARTPHONE CATEGORY COMPETITORS KEY COMPETITORS
  9. 9. But, Apple has always been on the top. WHY?
  10. 10. WHY? Huge Investment on R&D Cannibalizing Existing Products A desire to take risks Aggressive and Creative Marketing Strategies Gaining the brand loyalty of its consumers
  11. 11. 1. HUGE INVESTMENTS ON R&D Apple spent $10.39 billion on R&D in 2016 - its highest annual spend ever, among all its other departments.
  12. 12. 2. CANNIBALIZING EXISTING PRODUCTS “If you don’t cannibalize yourself, someone else will” - Steve Jobs -
  13. 13. 3. A DESIRE TO TAKE RISKS The Company depends on component and product manufacturing and logistical services provided by outsourcing partners, & performance also depends on support from third-party software developers.
  14. 14. 4. DEVELOPING AGGRESSIVE AND CREATIVE MARKETING STRATEGIES Apple has always used creativity in its mass communication techniques, whether it be Print ads or Television commercials. The 1984 “ Super Bowl” advertisement is still considered as the greatest advertisement of all time!
  15. 15. 5. GAINING THE BRAND LOYALTY OF ITS CONSUMERS Recent customer surveys by 451 Research measured a 99% customer satisfaction rate for iPhone 6S and 6S Plus and a 97% satisfaction rate for the iPad Air 2. The survey also suggests that the loyalty rate for the iPhone is almost twice as strong as the next highest brand.
  16. 16. Although Apple has messed up quite a lot of times with its products, its customers are incredibly forgiving and patient. WHY? Well, it’s mainly because of the late, great Steve Jobs. Apple is Apple because they’re essentially thinking of Steve.
  17. 17. SO,WHAT IS THE CURRENT VALUE THIS APPLE? As of May 2017, the California based Tech. Giant was valued at $752 billion! Fun fact: The GDP of the whole country of Pakistan amounts to $350 billion.
  18. 18. WHAT’S NEXT FOR APPLE? AUGMENTED REALITY IHOLOGRAPHIC IMAGES DRIVERLESS CARS
  19. 19. S U M M A R Y HISTORY & INNOVATION KEY COMPETITORS A DESIRE TO TAKE RISKS CANNIBALIZING EXISTING PRODUCTS GAINING CONSUMER LOYALTY HUGE INVESTMENT ON R&D CREATIVE MARKETING STRATEGIES FUTURE PLANS AND MARKET DOMINANCE
  20. 20. DISCLAIMER These slides were created by Shail Daswani, IIT Kharagpur during a Marketing Internship by Prof. Sameer Mathur ,IIM Lucknow

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