A REPORT WRITING ON APPLE Inc. - Uploaded by- Rishikesh R.Lingayat (B.B.A.L.L.B student)- School of Law- Rnb Global University, Rajasthan

1. Topic
Submitted to – Dr Ashwini K. Verma Sir
Submitted By – Rishikesh R. Lingayat
1
Apple
Inc.

2. Acknowledgements
A project is a golden opportunity for learning and self development. I
consider myself very lucky and honored to have so many wonderful people
lead me through in completion of this project.
My grateful thanks to (PAWAN.GODARA, B.B.A) who in spite of
being extraordinarily busy with his duties, took time out to hear, guide and
keep me on the correct path. I do not know where I would have been
without him. A humble ‘Thank you’
Prof.( Dr. ASHWINI K. VERMA) whose patience I have probably
tested to the limit. He was always so involved in the entire process, shared
his knowledge, and encouraged me to think. Thank you, Dear Sir.
I would like to thanks Mr.(RAM.BAJAJ,RNBGLOBAL
UNIVERSITY) for his efforts and help provided to me to get such an
excellent opportunity.
Last but not the least there were so many who shared valuable
information that helped in the successful completion of this project.
(RISHIKESH.R.LINGAYAT)
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3. Table of contents
• Introduction…………………………………………………………………………4
• History…………………..…………………………………………………………….6
• Timeline of Apple product………………………………………………..……7
• Product Overview…………………………………………………………….…..8
• Corporate Strategy…..……………………………………………………….….10
• Distribution Channels and Strategy.……………………………………...12
• Environmental Record………………………………………………………….19
• Conclusions & Recommendations………………………………………….20
• References…………………………………………………………………………..21
3

4. Introduction
• Apple Inc. is an American multinational corporation that designs and
markets consumer electronics, computer software, and personal
computers. The company’s best-known hardware products include the
Macintosh line of computers, the iPod, the iPhone and the iPad. Apple
software includes the Mac OS X operating system, the iTunes media
browser; the iLife suite of multimedia and creativity software; the iWork
suite of productivity software. As of August 2011, Apple is the largest
company in the world by market capitalization and, therefore, also the
most valuable technology company in the world, ahead of Microsoft.
4
•Founded:1st April 1976; 41 years ago
•Headquarters: Apple Campus, 1 Infinite Loop,
Cupertino, California, U.S
•Founders: Steve Jobs, Steve Wozniak, Ronald
Wayne
•No. of locations: 498 retail stores (2017)
•Key people: Arthur D. Levinson (Chairman),
Tim Cook (CEO), Jonathan Ive (CDO), Luca
Maestri (CFO), Jeff Williams (COO)

5. • Apple Inc.’s world corporation headquarters are located
in the middle of Silicon Valley, at 1 Infinite Loop,
Cupertino, California. This Apple campus has six
buildings that total 850,000 square feet (79,000 m2)
and was build in 1933 by Sobrato Development Cos.
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6. History
• 1969-1984: Jobs and Wozniak
• 1985-1997: Sculley, Spindler, Amelio
• 1997-2001: Apple’s comback
• 2001-2007: iPods, iTunes store, Intel transition
• 2007-2011: Apple Inc., iPhone, iOs, iPad
• 2011-present: Reconstruction and Apple Watch
6

7. Timeline of Apple Product
7

8. Product overview & corporate strategy
Not only Personal Computers…
8

9. …but also Portable Devices
9

10. Product Strategy
10
The company
leverages its
unique ability
to develop its
OS, hardware,
application SW
and services
Superior
ease to
use
Seamless
integratio
n
Innovatio
n
industrial
design
•Multi-touch
interface
•Click wheel
•Mac OS X
operative system
developed in-
house
•Dedicated
software and
drivers
•All time design
icon: iPod, iMac
•The greatest
electronic
company

11. Targets
11
Consumer & SME
Education
Enterprise, Gov. &
Creative
•75% of overall sales
•Short lived product
•Emotional Buying
•Highly sensible to purchasing
experience
•Emphasis on simplicity & reality
•Typical solutions consists in one laptop
for every student and teacher, along with
the installation of a wireless network
•Require high-power computing
performance
•Need high integrations & service level

12. Distribution channels & strategy
12
Apple
Online store Retail store
Final
Customer
Final
Customer
Final
Customer
Retailer
Final
Customer
Final
Customer
Added Value
Reseller
Retailer
Direct Sales
force
Third Party
Wholesaler

13. Apple corner at Best Buy
13

14. Apple Premium Reseller
14

15. Apple On-line Store
15

16. Apple Store
16

17. Apple’s goals
17
Growth
Convey value
Gold Standard
•95% of customers don’t even consider Apple
•Huge growth possibilities for superior products
•In shops products are fully exposed and
operational
•Matches perfectly the “hit product” strategy
•Set the standard for Apple buying experience
•Inspiration and support to Resselers

18. Apple Revenue
18

19. Environmental record
• Greenpeace, an environmental organization, has confronted
Apple on various environmental issues, including promoting a
global end-of-life take-back plan, non-recyclable hardware
components, and toxins within the iPhone hardware.
• In Greenpeace’s Guide to Greener Electronics that scores
electronics, manufactures on their policies regarding toxic
chemicals, recycling and climate change. Apple ranked 9th out
of 18 leading electronic makers on October 2010 with a score
of 4.9/10.
• All Apple computers also have EPEAT Gold status.
19

20. Conclusions & Recommendations
• The hardware market will be increasingly
undifferentiated
• Devices can be used as Trojan horse for introducing
standards (iTunes)
• A migration towards services could be inevitable
20

21. References
• www.slideshare.net
• www.wikipedia.com
• www.apple.com
• www.panmore.com
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