The document provides a case study of Apple Inc., focusing on strategic leadership and innovation under Steve Jobs. It includes analyses using various frameworks like Porter's Five Forces, SWOT, and Kotter's leadership model, highlighting Apple's competitive advantages, strategic innovations, and recommendations for future growth. The study concludes that Apple should consider loosening its closed ecosystem and enhance collaboration and customer interaction to maintain its market position.

1. Case study: Apple Inc- Strategic leadership and innovation at Apple Inc - By RenjithSreekumar

2. Contents 1. Introduction 2. Explanation of Adapted Framework 3. Q1. What are the Key features of the Apple Industry? with Michael Porter’s 5 forces, SWOT (Opportunity, Threat)4. Q2. What is your evaluation of Steve Jobs as a strategic leader with John Kotter – Leading Change model5. Q3. Has Apple engaged in strategic innovation? with Strategic Innovation framework6. Q5. Should Apple rethink its closed ecosystem, proprietary approach? 7. Conclusion

3. Introduction1. Objective of group B5’s presentation - To analysis Apple’s case with effective frameworks - To extract answers of questions from frameworks 2. Expected outcome of presentation - Apple’s key features - Apple’s competitive advantage : Strength and weakness : Innovation factors - Predictions of Apple’s future - Suggestions for Apple

4. 3. Basic framework of case studyExternal analysisStrategic choiceStrategy implementationCompetitive advantage 1) The strategic processMissionObjective Internal analysisAdapted from Barney and Hesterly (2006). 2) Michael Porter’s Five ForcesAdapted from Porter (2005).New entrantsCompetitorsSubstitutesLevel of threatSuppliersBuyers

5. 3) SWOT (Strength, Weakness, Opportunity, Threat)Adapted from Ferrell et al (2002).4)Barney’s V R I O theory5) John Kotter’s leadership theory 6) Strategic Innovation framework

6. Q1. What are the key features of the Apple industry?1) External key features - Michael Porter’s five forces framework Adapted from Porter (2005).

7. 2) Internal key featuresProduct diversification and innovation for long-term development (music, internet, computer)- Integration of software and hardware Laptops + iPhoto, iPod + iTunes, iPhone + Wireless internet - Technological improvement with unique design - Transcended the barriers of computer industry to cross many aspectof industries (iTunes, iPod, iPhone)

8. Loyal customer base Strong Apple culture and community

9. Apple has created a youth culture and trendAn ambitious LeadershipTyrannic style

10. Motivate employee

11. Aggressive visions, brilliant, powerful and charismatic Q2: What is your evaluation of Steve Jobs as a strategic leader?Centralized, disciplinarian style of leadership.

12. Mechanistic approach to organisation

13. Core strategies – product based, aimed at driving the market

14. Style has taken Apple from brink of bankruptcy to being hugely profitable

15. John Kotter – Leading ChangeAdapted from Kotter(1995, p.60)

16. Q3. Has Apple engaged in strategic innovation? “ Strategic Innovation is the creation of growth strategies, new product categories, services or business models that change the game and generate significant new value for consumers, customers and the corporation.” Adapted from Palmer and Kaplan,(2007, p.3)

17. Strategic Innovation frameworkAdapted from Palmer and Kaplan, 2007, p. 6.

18. Q 5.Should Apple rethink its closed ecosystem, proprietary approach?

19. Advantages and disadvantages of closed ecosystemThisSource: Ars Technica(2009, 27 October). Apple, Dell big market share winners for the first quarter. http://arstechnica.com/old/content/2008/04/apple-dell-big-market-share-winners-for-the-first-quarter.ars

20. Apple should rethink its closed ecosystem because…

21. Apple should open up because….. The US and Euro zone PC markets are relatively mature.

22. The biggest growth will continue to come in geographies like Asia and South America. In these markets, price, and not the badge on the case, is paramount. Apple should focus more on the developing countries to top the world market.

23. If you are reshaping a market, often it helps to have a closed platform initially to drive that market in a useful direction. Apple cannot stay closed too long because open solutions will catch up and surpass it.“Overtime, the limitations of the closed solutions become increasingly clear, and as people bump up against those limits, frustrations increase, and more and more effort is put towards making the open solutions better even to the point that eventually they exceed the closed solution.“ Adapted from ‘From closed to open’ (2009, 27 October). http://www.techdirt.com/articles/20090719/1514125593.shtml

24. Conclusion1. Summary: Steve Jobs- Leadership style - Spiritual leader : Products- High quality technology (software and hardware) - Closed ecosystem - Innovation : Customers - Loyal customer base

25. ConclusionRecommendations to Apple 1) Collaborate with more technology related industries and companies. 2) Aim for more interaction with customers. 3) Make the iMac more compatible. 4) Loosen the closed ecosystem approach. 5) Prepare for Apple post Steve Jobs.

26. References1) Barney, J.B. and Hesterley, W.S., (2006). Strategic Management and Competitive Advantage, Pearson, New Jersey, pp. 5-15.2) Ferrell, O.C., Hartline, M.D. and Lucas, G.H., (2002). Marketing Strategy (5th Ed.), South Western, pp.50-73.3) Kotter, J., (1995) .Leading Change: Why Transformation Efforts Fail, Harvard Business Review, March -April, pp.59-67.4) Palmer, D. and Kaplan, S., (2007). A Framework for Strategic Innovation, InnovationPoint LLC, pp. 1-24.5) Porter, M. E., (2008). The Competitive Forces that Shape Strategy, Harvard Business Review , vol. 86, Issue 1, pp.78-93. Websites1) From closed to open (2009, 27 October). http://www.techdirt.com/articles/20090719/1514125593.shtml2) Ars Technica(2009, 27 October). Apple, Dell big market share winners for the first quarter. http://arstechnica.com/old/content/2008/04/apple-dell-big-market-share-winners-for-the-first-quarter.ars

27. Thank you