The questionnaire analyzed the demographics of a sample of 13 people aged 16-24 regarding their consumption of music magazines. Most of the sample were female and of African/Caribbean or Asian descent, reflecting the diversity of London's population. While most did not regularly read music magazines, they were familiar with mainstream American publications. Respondents indicated a preference for paying between £1-£1.99 for a UK music magazine, suggesting digital formats may be more appealing than physical copies.

1. QUESTIONNAIRE ANALYSIS
Music Magazine

2. Gender
There are 13 people in the sample, with a ratio of males to
females, at 5:8. Each person in the sample is aged 16-24,
which is the age range of my target audience.
0
1
2
3
4
5
6
7
8
9
Male Female
Male
Female

3. Ethnicity
The majority of the sample were largely African/Carribean or
of Asian descent. With some research, these demographic
aspects take up 31.7% of London’s population (2011). This
might give an insight into who may be the majority of the
readers of the magazine, especially because hip-hop culture
is part of mainly the Afro-Carribean culture.
White/Caucasian
Asian/Oriental
African/Carribean
Mixed Ethnicity

4. Music Magazine Popularity
The majority of the sample do not read music
magazines, although few know many
mainstream, American magazines. For
example, Vibe, XXL, Billboard and Rolling Stones. This
suggests that the magazine selection in Britain is largely
‘Americanised’/globalised, and is mainly open to popular
culture in the hip-hop world.
0 2 4 6 8 10
Weekly
Monthly
Occasionally
Never

5. Costs
The results of preferred prices vary in the sample. The majority
said that they would pay, quite cheaply, £1 - £1.99 for a UK
music magazine. A contributing factor of this is shown in an
article from The Guardian that conveys the rise of downloads
overtaking physical sales. This may show that the public prefers
digital formats over physical formats like CDs and magazine.
0
1
2
3
4
5
£1 - £1.99 £2 - £2.99 £3 - £3.99 £4 £1 - £1.100