This digipak is for Florence and the Machine's album "Lungs". Several natural elements are incorporated throughout the design, including images of leaves/flowers and birds on the front cover. The front cover image prominently features a pair of lungs on Florence's chest, directly relating to the album title. Both the front and back covers utilize a black and white color scheme to keep the focus on the image and text. The font styles for the artist and album names on the front are distinct, perhaps emphasizing the album title. Overall, the design themes of nature, simplicity, and focus on the music are effectively conveyed.

1. I find it interesting that
everything is aligned centrally.
The image, and lyrics are all
aligned very similarly, with the
legal information central too.
When analysing the lexis used
on the digipak we can see that
a long of the song titles
incorporate elements of
language that are inclusive in
the field of nature. Examples
of this can be seen by the use
of words such as ‘dog, rabbit,
hurricane’ and ‘bird’ which are
all included in the song titles.
The text is kept relatively small
but still of an appropriate size
so that they are clear and
easily visible to the audience.
The text also seems very
conventional of the style and is
nothing too bold or brash.
The colour scheme of this back
cover is kept in black and white,
simple but effective. The white
clearly stands out above the
background, which makes the
image and the lyrics easy to see,
which are the main bits the artist
wants you to see. The black and
white design creates a sort of
vintage and retro design,
something conventional of the
Indie genre. It also ensures that
the cover is kept minimalist, which
ensures that attention is not
focussed on the superficial
elements of the album but
focusses on the music.
The text that includes the legal information is kept very small on the page ensuring that it doesn’t not
distract the audiences attention however making sure that the vital information is still provided.
The image on the
back cover is very
quirky. Again it
incorporates an
element of nature
with there picture
being of a human
heart. It then very
interestingly labels
structures of the
heart and links
these to songs.
Again, the heart is
drawn in white to
ensure that it
stands out over the
black background..
Interestingly, the
barcode on this
panel so quite
large. It is normally
kept much smaller
so that it is easily
visible but does
not distract
attention from the
rest of the panel.
They may have
chosen to make
this slightly larger
as it fits in with the
black and white
colour schemes.

2. This is the front of a digipak by Florence and the Machine, a British Indie rock band.
Firstly, we can see many elements of nature incorporated into the digipack cover. For
example, in the background we can see a pattern of what appears to be leaves and
flowers, with birds resting on the branches. This is something conventional of the
Indie genre, as more often than not it is somehow linked to the natural environment.
However instead of making this background to the image bright and colourful they
have used quite dark colours, such as dark greens and yellows which seem to in a way
blend into the black background. This means that the centre of visual interest is kept
focussed on Florence and not distracted by from bright colours in the background
which submerge the image. Furthermore, the image strongly links to the album title
‘lungs’. As we can see on the picture it appears that there is a pair of lungs resting on
Florence's chest above the skin. This also creates a link between the music and the
natural world, as lungs are partly responsible for the air we breath. This element of
the photograph also means the image is very eye catching as it is very unusual. The
artists makeup is kept very subtle in this image, with a pale skin tone, and natural
makeup complimenting the background. Fine attention to detail is paid, for example
Florence’s nails match the colour of the lungs and some of the background, showing
that the image has been very carefully constructed. The artists pose, is very serious
and sultry. Interestingly, she is not addressing the audience by creating direct eye
contact with the camera, but instead shot looking away and down to the ground. This
might suggest that she is very thoughtful, which could represent the lyrics and music
in the album. This feeling of wonder and thought that she creates, entices the
audience and encourages us to want to know more about the album. Another
interesting feature of this panel is the way two different fonts are used for the album
title and the artist. On the majority of covers I have seen they are used in the same
font to create consistency and a feeling of professionalism. The artists name is
written in quite a subtle font, something which seems to represent the artist as quite
delicate and bubbly, however the album title is presented in more of a bold font, one
that creates a stern connotation. This may suggest that more emphasis is intended to
be put on the title of the album and the connotations the audience may get from this.
The image on the front very clearly shows and represents the artist and therefore the
designer of this digipak may have thought that less emphasis needed to be placed on
the artists name as this may have totally overpowered the title of the album
especially with the combination of the striking image. I think this works quite
effectively as we can see a clear divide between the two labels. It prevents confusion
from which text is telling you what. I also like the border around the image which is
created using a very thin white line which ceases at the Artist title. I think it prevents
the image from becoming too overpowering, by keeping a small area of black
negative space around the edges. It also allows the artist title to stand out more by
separating an area of black space for the image to be presented instead of over the
image, where it may not have gained much attention and where it may have blended
in and become submerged into the image.

3. This digipak is by Adele, a British recording artist. This digipak is largely
dominated by an image of the artist. As was also observed in the digipak of
Florence and The Machine, she is not directly addressing the audience by
looking directly into the camera. Instead the shot is taken where Adele is
shown resting her head on her hand. Again, the image seems very
thoughtful as was observed in the F&TM digipak. This may entice the
audience to gain more of an insight into what the album includes. Naturally,
an album that has a lot of thought gone into it tends to be of a higher
quality. It also represents the artist as a classy woman, as she looks very
natural with subtle makeup and a soft skin tone. It is kept in black and white
so that the image does not become overpowering. I like the font in this
digipak as it a nice a thin font, I think that this can look equally as bold as
chunky fonts went in the right size and colour and when placed above the
right background. Interestingly, the artist title and album title are placed
next to each other, but are separated by the use of different colours. The
artists name is presented in white, however the album title is presented in
green, something which is different from the rest of the digipak. This could
have been done purposely to show its different function on the panel.
The back cover of this digipak keeps the black and white colour scheme,
creating consistency throughout it. Another image of Adele is used, this
time with direct eye contact, addressing the audience and creating synthetic
personalisation. The track titles are displayed down the left hand side of the
page in a central alignment. The font is kept not too small neither to large
which allows the digipak to look professional, whilst still being visible and
clear to read. Again here the barcode is quite large, but presented at the
bottom of the page. They may have chosen to keep it quite large as it
matches the colour scheme, so somehow blends in and also for its practical
uses. Again, the image used here is very simple, and shows a natural and
pretty shot of Adele. However, it again is quite sultry, which could be used
as part of the male gaze to attract an audience, especially as the majority of
Adele’s fans are probably female. This may be done to increase the male
audience, whilst keeping a female audience by presenting an approachable
and relatable image of Adele. This is done by keeping her appearance
natural and like the everyday woman's. The image here is also placed in
black and white which matches the rest of the digipak and which ensures
that not too much attention is focussed on the image but also the
information displayed on this page.