This document analyzes a magazine advertisement for Coldplay's album. It notes that: - The bold, bubble letter font of the album name stands out against the colorful background to grab attention. - The band's name is also in large font to promote the album and band. - The bright colors and graffiti make the ad eye-catching to increase sales. - The background represents the song "Every Teardrop is a Waterfall," making it familiar to readers. - The release date is below the album name so readers see it immediately. - A track name is included to encourage buying the album.

1. Analysis of magazine advert
Coldplay

2. The album name is written in
white and bold font and is
similar to bubble writing
which makes the album name
more prominent and grabs
the audience attention
quickly as it stands out
against the chaos or mixture
of colors in the background.
The bands name and the
album name is written in he
biggest font as the band
wants to promote their
album by grabbing the
audience attention towards
their name which would also
lead to the fame of this
album.
The bright colors used in
the background and the
graffiti makes the advert
more interesting and eye
catching which will lead to
a larger sale of the advert.
On the other hand this
advert also represents the
track “Every teardrop is a
waterfall” in which the
same background has
been used. This makes it
more familiar for the
reader and they can easily
understand the meaning
behind this background.
As usual the release date has been written with the same font as
the album and band name and is below the album name which
the reader or audience would read immediately after they read
the album name. In this way they get an idea of when the album
would be available for them.

3. An important convention has been followed here as the name of
one of the track has been displayed here which will encourage
the audience to buy their album . It has also mentioned the site
from where the audience can download the music easily.
Due to so much activity in
the background such as the
mixture of colors and graffiti
it will take a lot of time for
the audience to understand
the meaning behind this
image and they will have to
analyze it again and again.
However this represents
that the tracks in this album
will be based on
confusion, frustration and
anger.
In this advert there is no
band image which means
that they have not
followed the convention
as most of the adverts do
have band image. This
means that the band is
already famous among
their audience that they
donot need to display
their image inorder to
sell their album.

4. Through the use of these bright colors and graffiti the target audience for
this advert and the album are the teenagers from 16 – 25 years as they are
more likely to be fascinated and attracted towards the bright colors
displayed in this advert.