The document discusses the design elements and conventions used on CD covers for pop artists Lana Del Rey and Little Mix. It analyzes the typography, images, colors, layouts, and conventions seen on the front and back covers. Key elements included san serif fonts for titles, full-body images of the artists, bright colors to appeal to teenage girls, and following standard layouts that guide the eye across the cover. Conventions discussed were showing the artist, album title, and song lists consistently across fronts and backs.

1. Lana Del Rey
Dark paradise

2. Typography
The font type for this is san serif, this is good as it keeps
the font readable when reduced in font size and makes
it more easier to read from further away. They are very
good if you want the words to stick out and to be seen.
That’s why it is conventional to be the used as the title
on a CD cover as it will grasp the audiences attention a
lot easier and can has more chance of being seen from
afar so it will create more interest and different
dynamics and ethnic groups of people if advertised in a
public place such as a supermarket.

3. Image
The image used on the CD cover is a picture of the artist,
this helps the audience identify who's music is being
advertised. The shot type used on the image is a mid long
shot, this is to show the body language of the artist and
recognise the face. It also shows the background and the
surroundings around the artist which could be used to
help identify the genre of the artists music.
The mise en scene in this image helps create an artists identity and the genre of the music.
The clothes the artist is wearing are summery and girly which connotes that the music
genre is pop and particularly aimed at girls. The fact she is wearing fashionable clothes and
linked in with the headband which is her own personal statement signifies that her genre
is mainly aimed at women and teens as they are the more fashionable people in society
and teens are always looking to create their own identity. The setting shows she is
somewhere exotic which links in with the title ‘dark paradise’ suggesting she is in paradise.
The rule of thirds is used which is how the audience will typically see the image and helps
the audience focused on what was intended to be focused on.

4. Colour
The colours used in the image are mainly yellow pastel colours which connotes her innocence
and the fact that she is girly. The colours suggests she is somewhere summery and hot which
is shown through the shadows which connotes it’s a little bit more threatening which links in
to the album name ‘dark paradise’. The bright blue used on the font makes it stand out which
helps capture the audiences attention first which follows the rule of thirds. The blue connotes
a relax feeling signifying the sea showing she is in a summery atmosphere.

5. Layout
The route of the eye is conventional for
this type of advertisement. This follows
the rule of thirds placing the image of
her on one of the vertical lines placing
her head on the hotspot where the
image will be eye catchy. The layout of
the cover is simply with having the
heading then a the picture on the left.
The title is very large which helps grab
the audiences attention and having
Lana Del Rey in big fonts will make it
easier for her fan base to see and
recognise.

6. Conventions
This CD cover is conventional by having half the cover
covered by an image of the artist making it easier for the
audience to recognise the artist. They have also place the
album title and the artist name on the cover which is also
conventional for a CD cover. Bright summery colours are used
which are conventional for a pop CD cover as it helps the
audience to apply to the target audience of the genre which
is typically teenage girls.

7. Lana Del ReyDark paradise
Back of CD cover

8. Typography
San serif font is used on the back of the CD cover to
follow the structure of the font used on the front cover
keeping it structural. This is conventional for the heading
and title as it makes them stand out the most and makes
them more recognisable. There is also serif font used on
the bottom half of the cover this is to give the cover a
more personal feel by making the font look more hand
written, the flicks on the font signifies that it applies to a
more feminine audience as this is typically have teenage
girls write.

9. colour
The blue used in this keeps the pattern of the structure conventional as this is the
colour also used on the front. The blue background allows the white font colour to
stand out and make it easy to read, this is so it captures the audiences attention. The
blue connotes that she is relaxed and somewhere hot but signifying the colour of a
swimming pool and the white font connotes purity and innocence.

10. layout
The back cover to this CD follows the route
of the eye, by this layout the audience will
see the heading first, being able to register
what the album is called and who the artist
is, creating interest the route of the eye
will take the audience to the bottom half
telling them that the CD inside involves and
the fine print with a logo of the studio
production and then the bar code making
the CD album conventional.

11. Conventions
They have also place the album title and the
artist name on the cover which is conventional
for a CD cover. Bright summery colours are
used which are conventional for a pop CD
cover as it helps the audience to apply to the
target audience of the genre which is typically
teenage girls. The back of the CD cover also
follows the pattern of the front of the CD cover
using the same colours and font to write the
headings. This is conventional for a pop CD
album.

12. Little Mix
Salute

13. Typography
For the heading serif font is used, this is so that the band can create a
personal connection with the audience, and can also be used to help
identify who the band are. The flicks linked in with the colour used
signifies that this album applies to young women and more
specifically teenage girls. The serif font looks like it was done with
paint strokes to make it appear the girls did this themselves and
makes it look more handwritten. The Name of the album ‘salute’ is in
san serif font which is conventional for titles as it makes them more
stand out and easier to read from afar.

14. image
This is a long wide shot to show the band
members and their body language as well
as the type of clothes they are wearing
which connotes their genre. An image of
the band is conventional on a CD cover as it
identifies the members of the band. The
mise en scene is used by the use of
costume, the 4 girls are wearing
fashionable clothes and creating their own
unique style which signifies they are aimed
at young women as they are the
demographics in society that are into
clothes and creating a personal identity.
The composition of the image suggests that they are close as friends as well as band
mates as they are very close together which makes them look united, this shows there
music applies to friend groups and parties.

15. colour
The colour red is used as the font colour ‘little mix’ this is to connote power, the dark
colours used in the image suggest they are rebellious, the darkish sky suggests that it is
summer in the evening when the sun is about to set, the grey clouds connotes the
weather may be turning threatening with the girls in the middle of the image may
suggest they are in the middle of most trouble.

16. layout
The layout of this CD cover is conventional as
it follows the route of the eye, this is the order
in which the audience will look at the CD
cover. With this image this means the
audience will first see the bands name and
then the title of the album, this helps the
audience recognise the band and if they like it,
then they will keep looking as it will be the
first thing to catch their eye. The next thing
the viewer will see is the image of the band,
this will give the audience recognition of what
The band look like giving them an identity it will also help promote the girls and let them
take credit for their music. This is because they audience might recognise the band but not
their name.

17. conventions
The conventions on this CD cover are as follows:
• Follows the route of the eye
• Shows an image of the artists
• Has a heading and the name of the group
• The costumes worn are fashionable which is
conventional for a pop CD cover
• Logo of band in left right hand corner
• Serif font, makes it look more girly and
handwritten showing this appeals to teenage
girls.

18. Little mix
Salute
CD back cover

19. Typography
The font style used on the back cover is san serif, this is typically used for headings
and titles, which is conventional for this as its listing the songs within the album. This
is easier to see from a distance therefore it is easier to advertise the product.

20. colour
The colours on the back of the album
cover is conventional and follows the
pattern from the front of the cover. The
background image of the sky which is the
same used on the front cover which shows
they are using the same image creating a
pattern throughout. The font colour is red
which is the main colour used on the front
which also signifies power. This shows the
band want the audience to think of them
as a powerful pop group.

21. layout
Everything on this is based in the centre of
the album back cover in a list format which
is very simple and not cluttered which is not
conventional for a pop band. The list of
songs that the album says to have is
conventional however.

22. Conventions
The conventions are:
• Follows the pattern from the front
• Barcode
• Production studios
• Songs included in the album