Based on a survey of 15 participants' music, artist, and genre preferences as well as demographic information and preferences for video types: - The target audience for a new video would be people aged 17-21. - They enjoy concept-based videos with a pop soundtrack. - Using 18-year-old actors in the video would appeal to this target audience.

1. (15 Participants Used)

2. Pop – 6 Rock – 1 DnB – 2 Dubstep - 4 Hip Hop – 0 Rap – 1 Other – 0

3. Lady Gaga – 2 Cee-Lo Green – 1 Adele – 5 The Wanted – 1 Tinie Tempah – 1 Chase and Status – 3 Plan B – 1 Other - 1

4. Under 16 - 3 17-21 - 6 22-30 - 2 31-40 - 3 Over 40 - 1

5. Male - 5 Female - 7 Prefer not to say - 3

6. Performance based - 3 Narrative based - 4 Concept based - 5 Indifferent - 3

7. Drama – 0 Live – 1 Horror – 0 Comedy – 7 Sci-Fi – 2 Romance – 4 Fantasy – 1 Other - 0

8. Geeks – 2 Athletes – 2 Ravers – 3 Animals – 4 Cartoon – 2 Public – 0 Back up dancers - 1 Other - 1

9. Fast/upbeat - 9 Slow/meaningful – 5 No preference - 1

10. From these results we can conclude that our target audience will be people aged around 17-21 who enjoy concept based videos that have a pop soundtrack to it. By using 18 year old actors it would appeal to the audience that we questioned.