The document analyzes the results of a questionnaire given to different age groups about their music preferences and video watching habits. It found that 16-20 year olds made up the largest group. Regarding music genres, hip hop was most popular but other genres like pop, rock, dubstep and rap were similar. Most watch music videos frequently, even every day. When making their own video, they will aim it at the 16-20 demographic and include both narrative elements and performances, be fast-paced, and feature locations like garages or stadiums, since artists like Kasabian who have a style similar to Royal Blood were favorites.

1. Analysing our audience questionnaire
Age of Person doing
questionnaire
10 to 15 16 to 20 21 to 25
26 to 30 31 to 35 40+
Gender
Male Female
5
0
What genre of music do you
listen to?
How often do you watch music
videos?
Every day every other day twice a week
Every other week Once a month
As you can see from the pie chart
we gave our questionnaire to a wide
range of ages but the category of
16-20 had the most people. This
suggests that we should target that
specific range whilst keeping in
mind the older and younger ranges.
From the results I can see that our
target audience is split exactly
50/50.
From the results of this question we
can tell that hip-hop is the most
popular genre whilst other genre’s
like pop, rock, dubstep and rap all
have similar results.
As you can see from our result
people tend to watch videos quite
frequently in a week and some
watch them every day. This means
that music videos have quite a big
impact on people’s lives.

2. What sort of video do you like?
artistic performance narrative combination
Do you prefer fast paced or
slow paced videos?
Fast Paced Slow Paced
Location of video
garage street school nightclub stadium
Favourite Artists
Rihanna Eminem
Danny o'donoghue Deadmau5
Sam Smith Kasabian
Dolly Parton Bring me the Horizon
As you can see from the chart the
majority of our audience prefer
videos that are just narrative or
have a combination of the types of
video. From these findings we’re
going to do a combination of the
narrative video and performance
type.
As you can clearly see from the
chart our target audience largely
prefers fast paced videos which we
will take in consideration when
making our video.
From the results of this question we
can see that a garage or stadium is
the best place for out video.
As you can see from the artists
results Kasabian are there favourite
artists which is good for us as Royal
Blood have a similar style music.