The document contains the results of a survey about music magazine readership. It includes charts on the respondents' gender, how often they buy music magazines, favorite colors, age, favorite bands/singers, words associated with indie music, favorite aspects of music magazines, favorite music magazines, favorite regular magazine features, preferred free gifts, and how much would be spent on a music magazine.

1. 5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
#
Male or female
Male
Female
8
7
6
5
How often do you buy
music magazines
4
3
2
1
0
Weekly
Fortnightly
Monthly
Never
12
10
8
6
Favourite colour
4
2
0
Pink
Blue
Red
Green
Yellow

2. 20
18
16
14
12
10
8
6
4
2
0
Age
16-18
19-21
22-25
What is your favurite band or singer?
7
6
5
4
3
2
1
0
Artic Monkeys
One direction
Jake Bugg
What is your favurite band or singer?
Foo Fighters

3. What three words would you associate with indie music
16
14
12
10
8
6
4
2
0
Individual
guitar
drums
What three words would you associate with indie music
What is your favourite aspects of a music magazine?
7.2
7
6.8
6.6
6.4
6.2
6
5.8
5.6
5.4
Competitions
Articles
Finding out about new music
What is your favourite aspects of a music magazine?

4. Series 1
16
14
12
10
8
6
4
2
0
NME
Q
kerrang
Series 1
What regular features do you like to see in a music
magazine?
14
12
10
8
6
4
2
0
Interviews
competitions
What regular features do you like to see in a music magazine?
articles

5. What kind of free gift do you like to see in a music
magazine?
14
12
10
8
6
4
2
0
Posters
CD's
What kind of free gift do you like to see in a music magazine?
How much money would you spend on a music magazine?
8
7
6
5
4
3
2
1
0
£1-£1.50
£1.50-£2
£2-£2.50
How much money would you spend on a music magazine?
£2.50-£3