This document summarizes conventions for pop music videos. It notes that they typically feature props like alcohol and accessories, fashionable outfits, and are shot at parties. Videos usually have upbeat music, links between lyrics and visuals, and last 4 minutes. Technical elements include fast pacing to match the music, and close-ups of artists. The target audience is youth aged 14-22 interested in fashion. To appeal to them, videos should be 3-4 minutes with conventions like fashion, fast editing, young cast, and focus on partying or relationships.
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2. Conventions of genre
• Props- alcohol, jewellery, accessories such as
headbands, money
• Outfits- fashionable clothes for both boys and girls,
fashionable hair and nice make up, showing they like to
take care of themselves
• Scene – typically shot at a party or showing a short film
telling a story about love or love lost
• Low key lighting- to show the use of romance and
reminiscing through the past
• Usually consists of upbeat music
• Vibrant and lively
3. Conventions of form
• Should be roughly 4 minutes long
• Can be seen through mainly YouTube, social networking
sites
• There can be a voice over at the beginning to state loss of
love and to give a ‘meaningful speech’
• Links between lyric and visual
• Consists of young artists
4. Use of technical elements
• The editing used on a pop music video is generally fast
pace to connote youth and to match the upbeat music.
• Close up shots on the artists so they take credit for the
must and people learn to recognise them.
• Low key lighting to signify a party or romance.
5. Target audience
• The age of the target audience for my pop music video is
14-22
• The audience are mainly youths that are interested in
fashion, hair and make up and like to spend time with
their friends.
• The target audience find out about music through
YouTube
6. How to appeal to the target audience
• Keep the music video 3-4 minutes long so its not too long
to bore them but not to short so a story can be told.
• Include conventions such as fashionable clothes and fun
• Use fast pace editing to show excitement and compare it
to how exciting a young persons life is
• Having young people in the music video to signify youth
• Either have the music video about partying or a love story
or heartbreak.
