Music videos are planned and produced to promote artists and their music. They require budgets for production costs like locations, costumes, and filming. The process includes planning, filming, and post-production editing that can take months. Completed music videos are distributed on platforms like YouTube, TV, and social media to promote the artist and help them gain fans. Larger record labels can fund more expensive videos over £250,000 while independent artists typically spend £2,000-£10,000.

1. Research into the industry
Rochelle Burton-Green

2. How are music videos made?
• Artists usually release a single or an album before
a music video is created. This usually creates a
buzz so the target audience has something to
look forward to.
• There’s a lot of planning and production that has
to go into making a music video. Producers, film
crew, directors as well as several other important
roles that help in the making of a music video.

3. • Everything has to be thoroughly thought out and
planned. Essentially you need to have planned for
a budget for the whole production, locations,
time frame of filming, cast, costumes, props, hair
and make-up and transportation.
• Music videos usually take a long time to produce
with the planning and research, pre production
and post production. They have to stick to a
schedule and strict time frame in order to get the
‘perfect’ shot.

4. • The editing process of music videos takes a long time
this could even take up to a few months to finish.
Everything has to be perfect in order to be released.
The music video has a big impact on the image of the
artist so nothing can go wrong.
• Music videos are then released on several different
platforms like social media, tv, magazines ect. This is
where everyone gets to see the end product and the
audience determine how good the artist is. This is
usually where the artist gets their big breakthrough.

5. The purpose
• The purpose of creating a music video is its a platform
in the promotion of the artist and their music. It shows
the artists creativity and their individuality. You usually
find out a lot about an artists through their music
videos and music. The artists fans or target audience
usually identify through something that’s catchy in
their video or iconic.
• Music videos just help artists promote themselves and
show the audience their capabilities and talents.
Audiences like visuals that go along with a single or
album. This creates an image of the artist and helps
create a fan base and following.

6. Famous directors
• Collin Tilley
• Anthony Mandler
• Director X
All these famous directors direct for mainstream
artists and have created successful music videos.

7. Access to music videos
• There are several different platforms music videos can be
accessed on.
• Vh1
• MTV
• Smash Hits
• YouTube
As well as several other websites and music channels.
Music videos are really easy to access you can literally type in an
artist or a song and there will be so many places you can watch
the video. Due to technology in this day and age it’s a lot easy to
watch music video anywhere at anytime on anything.

8. Music labels
• Universal music group is a worldwide music
corporation that’s a subsidiary company of
media vivendi. They contain several different
labels like interscope records, Def jam records
and capitol records. As its such a large
company they have a huge gross revenue and
earn billion each year.

9. labels
• There are several different music labels that help
platform individuals brands as a whole.
Sony Music
Universal Music
Warner Music
However, there are some independent record labels
that don’t have the funding or the platforms like
the much larger music companies.

10. Average costs?
To date Michael Jackson is known for making the
most expensive much videos as he has a large
amount of money to do so. Artists spend thousands
of pounds on music videos but make back the
money through sales and promotion. On average a
larger label groups artist could spend anywhere
from £250,00- over a million pounds.
However, independent artists don’t have all the
funding to produce expensive music videos so they
usually spend anywhere from £2,000-£10,00.