Amy is a typical 16-year old female fan of pop music. She enjoys artists like Justin Bieber and uses social media frequently to keep up with the latest posts and trends from celebrities. As a student, Amy's income comes from pocket money or part-time jobs. Her ambition is to become a fashion designer. Amy fits into Maslow's third stage of needs, seeking love and belonging through pop music and wanting to fit in with her peers.

1. B Y F A H M I D A Y A S M I N
Research: Audience Profile

2. Audience Profile continued...
 Profile of a typical fan:
 Name: Amy
 Age:16
 Gender: Female
 Favourite Genre of music: Pop
 Lifestyle: Likes/ Dislikes:
Justin Bieber is a hit with the ladies and certainly a hit with 16 year old girls all around
the world, so he is a big hit for our target audience. By Justin Bieber doing an
Electronic Dance Music (EDM) song now has introduced his fans to EDM and now his
fans are starting to listen to EDM more. Also as most celebrities are on Social media
our target audience will more likely to have an account where they would keep up with
the latest posts and trends, so half their time is spent on social networking sites.
However our target audience would not particularly like or listen to classical music.
Economic background: As our target audience is 16 they are most likely to be in full time
education and therefore they will not be the best financially. Their income would
mainly consist of pocket money or low paid part time jobs.
Ambitions: Pursuing a career as an Fashion Designer

3. Maslow’s Hierarchy of needs:
In Maslow’s hierarchy of needs Amy would fit
in the third stage of Maslow’s Hierarchy of
needs which is Love and belonging needs. She
fits into this section of needs as a pop fan she
searches for love as pop songs mainly consist
of songs about love. Also she would search for
belonging especially as she is still young and
she doesn’t know who she is yet. Most of her
peers would influence her as they probably
listen to pop and she would want to fit in with
them, as pop provides young people with the
sense of belonging.