Our target audience is split evenly between male and female, though males have a slightly higher presence due to the genre of pop rock traditionally appealing more to men. The majority of the audience is between the ages of 16 to 25, so the music product should not include themes more appropriate for older or younger groups. Most audience members prefer performance-style music videos that show the artist actually performing over narrative or concept videos. However, both narrative and concept videos are still popular options.