I interviewed 12 people and found that the group was evenly split between male and female. Their ages ranged from 17 to 18 and they represented a variety of social classes from A to E. Ethnically, they identified as White British, Black British, White Polish, and Pakistani Somalian. When asked questions about their music video preferences, the group was split on liking hip-hop/hip-hop music videos and enjoying realism in videos, but most disliked crime being depicted in music videos.