The document summarizes the results of a survey about music videos. It found that the majority of respondents were females ages 17-20. Most respondents said storyline was important in a music video and that seeing the artist was important. Over 60% preferred realistic videos. Common likes included behind-the-scenes footage and interesting storylines. Common dislikes included unrealistic editing and videos that were too long or dark. The survey results will help the authors create a music video that appeals to their target demographic.

1. Analysing
Media Survey
Kellie Nee and James
Wright

2. Question 1
 This question was important for our
research because we wanted to
see if our ideas were what people
wanted to see in the music video.
The top answer that people chose
was ‘Storyline’. This was a helpful
answer for us because the storyline
in our video is one of the main
focuses and an important
element. This answer was over 50%
of the answers so we thought that
keeping the storyline as one of the
main elements in our video would
be suitable for our music video.

3. Question 2
 This question asked if seeing
the artist included in the video
was important. Over 80% of the
answers said yes and the rest
said that they don’t mind. I
think that this will work well for
our music video because
seeing the artist in the storyline
of pop music videos is
something that is very common
and a technique used to make
sure that the fans will watch
the video and enjoy it as well.

4. Question 3
 We decided to ask this question
because pop music videos can
be very varied and the majority
tend to be realistic but a lot also
can be un realistic to show off a
certain style. Over 60% of the
answers chose that they prefer
music videos to be realistic. This
will reflect well with out own
music video because we chose
the realistic story line. We want
to make sure that we keep
peoples attention throughout
the whole video so reflecting on
these answers are important for
our planning process

5. Question 4
 This question would be beneficial
for us because we allowed the
interviewees to write their own
answer. We wanted to see what
people would enjoy watching in
music videos and looking through
the answers has allowed our own
ideas to develop. We will take a lot
of these answers into consideration
when planning our video. For
example; ‘Behind the scenes of the
artist in the music video’,
‘Interesting Storyline’, ‘Celebrity
lifestyles’, ‘People having fun and a
good time’…

6. Question 5
 We also decided to ask what
people don’t like to see in music
videos as this was an important
answer to look through. The
answers are quite varied in this
question but we were able to
see common answer and
understand the things that
people don’t like to see in pop
music videos. We chose to make
the questions as specific as we
can and specific to our genre.
Some of the common answers in
this question were;
‘False/unrealistic editing’, ‘long
videos’, ‘dark and unhappy’,
‘too many effects’…

7. Question 6
 This question was important for
deciding what to include in a
digi-pack. We wanted to get
more of an understanding of
what people buy and make our
ideas realistic for the digi-pack.
Some of the top answers were
Albums, Tickets and Magazines
and merchandise were very
similar. We can take small details
from this answer to allow us to
create some ideas of what to
include in the digi-pack. We want
to make sure that it will be
realistic and what people will
enjoy.

8. Question 7
 We thought that we would ask this
question because when we were
planning our ideas, we thought
that some scenes would link to the
lyrics but some wouldn’t. Over 70%
of the answers said that people
‘don’t mind’ if the lyrics link to the
storyline or not. We thought that
the answers given would be
important for our planning process
as we wanted to film a video
including footage that people
would want to see. We will use this
answer as part of our research.

9. Question 8
 We decided to ask people what
current pop music videos they
liked because we could use this
as research and see what
elements of the video were
appealing. Once we gathered
all the answers, we researched
into the videos that people
chose and used this information
to help us with our planning
process. Some of the main
videos that we looked at from
the answers that we relevant
were; ‘Ellie Goulding- On My
Mind’, ‘Little Mix- Love Me Like
You’ and ‘Demi Lovato-
Confident’.

10. Current Music Video Answers:

11. Question 9
 We decided to ask the gender
of the people that answered
because we wanted to see who
the main audience would be
and which gender were giving
the answers that we would use
for our planning and research.
This question is quite important
for our research because we
have chose a genre that is
largely female based and our
ideas for our video is female
based as well.

12. Question 10
 This question also links to the
previous question because we
wanted to find out about the
audience and what that age
group wanted to see. Over 705
of the people who answered
were in the age group 17-20 and
this fits in really well with the
genre we have chosen and also
the people being used in our
music video. This is an important
question for the survey because
we want to make sure that our
content is appealing to the right
audience.

13. Overall Summary
 The majority of the people that answered our survey we ages between 17-20
and the majority were also female. This is an important aspect for us because
we chose pop as our genre for our music video and the answers we got from
our survey link in really well with the specific genre. We want to make sure that
when we are planning ideas for the music video, we include content that the
audience will want to watch. From making this survey, we have been able to
gather more answers which will help develop our own ideas. We can see what
people want to see in music videos and also what people are getting tired of
seeing.
 Finding out what current music videos people enjoy watching has also been
very beneficial for us because we have been able to gather more research and
find out what elements of music videos are popular.