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No more ****ing Shortcuts Date: August 25, 2011 Author: Wil Reynolds (@wilreynolds)
Think of a mentor 2
whom you admire 3
Real superhero 4
5
“Douchier” Hero 6
7
“Regular” Hero 8
9
Now 10
Their journey 11
Words? 12
easy, shortcut, painless, 4 hour work week, effortless 13
Any of your heroes ever build a business “sculpingpagerank” 14
15 Fall in love with easy
16 Fall in love with hard
How I got HERE 17
18
The story 19
1999 - 2005 20
21
12 Affiliate Summits 22
Took the hard way to get here 23
I am sick 24
Shortcut tactics that win  25
26 Luke, I spin articles and whoop your ass!
27 2 Devious Examples to get .edu’s
Pollute the web 28 Find a web issue ticketing system Search for .edu’s only Find the footprint & submit a ticket Build links to it Repeat
Pollute the web 29
30 Find a CMS/wiki  Search for .edu’s only using that CMS Find the footprint (inurl) Submit public content Build links to it Repeat
31
I Got .edu spam links 32
33 Links on an accounting club to: Shoe Polish Direct TV Moving companies Psychics
It was working! 34
How do I get .edu’s? 35
In an “Angelic” way 36
37 I can beat the Dark Side!!!
Sparked an idea 38
39 Find clubs on topic that you could sponsor: Snowboarding Clubs – Give a snowboard away, with a badge – supported by [client] Wine Clubs – Time with a top sommelier- “the science of wine”
Raise Funds for Injured Snowboarders 40
41
42
43 Help w/ Curriculum Professor Focus Group? What would you link to?
44
45
Today we strike back 46
Use Social to drive SEO 47
Long term assets 48
Value of“1” 49
1 Person1 Session1 Retweet 50
18 = 4,000 51
What are you doing10 = 10,000 52
What VALUE are you adding? 53
Do you believe in the power of one touch? 54
Yes = stayNo = leave 55
Let’s talk social media… 56
Google will eventually figure it out 57
25%of their bonus depends on it 58
59
60
More / LessLikely to click? 61
62
63
64
Structured Data+Trust 65
Follow @matthewjbrown 66
67
No structured data 68
No investment in building TRUST 69
New Circle of Trust 70
NOT about… 71
72 Fake profiles & AUTOMATED bots!!
Is this you? 73
74
75
Why track this? 76
What can you do with this data? 77
78 REVENGE?
Opportunity to improve, connect, touch 79
Improve ConnectionsGain TrustGain SEO Results 80
Underutilized assetBadges, Giveaway, Social Votes 81
Underutilized assetBadges, Giveaway, Social Votes 82
83
84
We will make buttons supporting your org 85
86
Are you going to wait until Google gets it right? 87
How to get quality .edu linksPart II 88
Find .edus listing scholarships – make one ($1000) 89
Better than spending $1000/month on crapy .edu’s 90
Name the scholarship with your keywords 91
15% to use the anchor textPeople are lazy 92
100’s of .edu’s 93
94 W/O Polluting the web
Blogroll links 95
96 Pay feeble bloggers for links in blogrolls!
Or you could… 97
Badge Strategy 98
99 Lulu.com
100 Lulu.com
101 We have a problem…
102 We have a problem…
103 Rand Fishkin ,[object Object]
Growing a company
Building tools
Raising money,[object Object]
Reverse Engineer A Badge Strategyw/ Google Image Search 105
106
Great time to use SERP overlay… 107
108
Tomorrow? 109
110
Connections are always valuable 111
STRONGConnections are always valuable 112
Are your ready to build… 113
114 Army of little helpers
Friends or Strangers? 115
116 This “asset building” / “1 touch” thing sounds hard
Once you have a strong social following… 117
118 Export.ly Rowfeeder
119 SEOmoz MajesticSEO
120 export.ly   Twitter followers  URL in their profile Location Followers/Followed s
121 export.ly   Twitter followers  URL in their profile Location Followers/Followed Extra Credit: Rapportive – find all other profiles
122 All Followers Linking Info Nerd power!
123 Boring
124
125 Boring
126 Export.ly Who follows me? + SEOMOZ Who is NOT linking to me?
127 MAGIC
128
129 WORK!!
130 Vlookup
131 Flaw: People sometimes link to personal sites Lots of blog commenting can throw this (filter nofollows)
Still a great way to get started 132
133
134 GA Certified company!!
135
136 Rowfeeder Who RT’s me? + SEOMOZ Who is NOT linking to me?
I control you, Retweet me! 137
138 Rowfeeder “RT @wilreynolds”
139 Bring it into excel
140
141 When a high value account RT’s me but is NOT linking…now is the time!
142 Would you like a link from those trying to rank for your keywords?
143 Export.ly (follower info) URLs in profile Scrape / Import Rankings URLs in top 50/100
144 Lookup rankings vs. URLs in follower profiles
145
146
147 Help us make this better @ethanlyon
A whole new approach to content 148
149 How Long?
250 dollars for an article? 150
151
vs 152
153
154
site:amazon.com"most recent blog posts from" [keyword] 155
They BlogActive Following 156
Authors are promotional 157
Use Google Tools for ideas 158
159
Phone interviewGoogle Voice 160
Press 4  161
162
Willing to pay to build some truly authoritative content? 163
Keep spinning articles? 164
Who’s going to win in the long run? 165
SPEED ROUND!! 166
Building content that converts 167
168
169
Do PPC? 170
SQ ReportWith conversions 171
That is what you write 172
When is the last time you got sales from a spun article site? 173
Blogging? 174
Years? 175
I bet you got some broken links 176
I bet you got some quality broken links 177
178
Buy the domainRe-build the resourceBuild links 179
180 Lets Go & Make Darth Sad
Build assetsBuild an armyNO Shortcuts 181

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